Why don't OEMs make it easy to search for new car inventory that includes both port installed options and Dealer installed options. This data is so hard to find? If I want to buy a house I can now go to Zillow, Trulia, or many others to view the MLS. If you want to buy a big screen TV on best buy they tell you if they have it stock or not. If you are an OEM CarWoo would like to have access your feed we can help you sell more cars, and create a better experience for both consumers and dealers.