If you are still using server-based software at your automotive dealership, then you are way behind.  Right now the growing trend in software is web-based software.  There are many advantages to web-based software.  It is easier, safer and more accessible than traditional server-based software.

To begin with, you don’t have to install any CDs, download any software, or worry about upgrades.  There is no need for an IT person because you don’t have to worry about technical difficulties.  All of that is handled by the software provider.  All you need to focus on is your work!

Also, web-based software is more secure than traditional software for several reasons.  First of all, with traditional software, employees often have to save things to their laptops, USB drives or portable hard drives.  These items may get stolen.  With web-based software, everything can be saved on the secured website, preventing any hacking of information.  Another reason that web-based software is safer is that many personal computers are not updated with the latest security packages.  The web-based software is always updated.  Finally, with server-based software, information has to be backed up.  When it’s on the web it stays there, without the need to be backed up.

Finally, web-based software is more accessible.  Since it is on the web, it can be accessed from any computer.  That means if you are out of town, you can still access it from your personal computer.  That way you can always tap into your dealership’s inventory, sales or individual salesperson’s daily tasks from any location, anytime.

Another feature your web-based software should have is the ability to pull up the software on your mobile phone.  Most web-based software today has a mobile URL so that users can open it on their smartphone.  This comes in handy when you are working on the sales floor and a customer asks you if you have something in stock.  Instead of going back to the computer, you can just pick up your mobile phone and check.

Remember, the easier the software, the more you can focus on your job of selling.

Joseph Little | Digital Media/Visual Marketing Manager | VinSolutions.com