Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be reviewing WomenCertified® on the portal's blog talk radio station -- WAAOL, All Automotive Advertising News All The Time. Philip will be interviewing the President/C.E.O. of WomenCertified®, Delia Passi, on his Automotive Advertising Experts blog talk radio show scheduled to air on Friday, November 12th., 2010 from 12:00 Noon EST to 12:30 PM EST.



Philip supported claims by WomenCertified® that women hold the keys to the modern marketplace, purchasing over 83% of all consumer products and services. With competition ever increasing, consumers' demands for quality products and services continue to rise, leaving businesses anxious to create a competitive edge by differentiating themselves.



Automotive advertising agencies are capitalizing on the fact that consumers trust The WomenCertified Seal of Approval, indicating that their auto dealer clients are committed to (and held to) a higher quality of overall service that exceeds expectations - both of women and of men (who may be easier to satisfy - but are often less loyal!) With the WomenCertified Seal, auto dealers have a unique opportunity to gain her attention and her trust before she even walks through their door



About Delia Passi


Delia Passi is CEO of Medelia, Inc. and Founder of WomenCertified®. As the nation’s leading consumer advocate for women, Delia Passi empowers women worldwide to be savvier, more informed and more confident consumers. As the Founder of WomenCertified® Delia’s message is based on years of experience and thousands of conversations with women shoppers. She is the leading authority on selling to women.



Her expertise is in how women shop and buy, what motivates them to select one provider over another, and how sales and service professionals can provide the best experience to women. Delia is a prominent consumer advocate and consultant to major corporations. She is also the former Group Publisher of Working Woman and Working Mother magazines.



About WomenCertified®


Delia provided the following information on WomenCertified® in advance of her interview with Philip Zelinger to share with his affiliated automotive advertising agencies:

9 out of 10 women trust a company more if they earned the WomenCertified Seal, signifying that they met higher standards of customer service. WomenCertified boosts customer satisfaction and retention by maximizing what she cares about the most – the customer experience.



The Process: Earn the WomenCertified Seal of Approval by completing our live training program (or interactive online program), packed with ground-breaking sales closing skills and gender communication knowledge for tapping into the mindset of women decision makers.



The Result: Increased sales in your internet department, greater customer loyalty and a steady stream of new referrals thanks to exceptional customer experience you’ll be specially equipped to provide. Plus, the WomenCertified Seal creates an instant bond of trust among women.



What will you learn?

• Understanding the avoidance factor

• Making and maintaining a great first impression

• Decoding her language to hear what she’s really saying

• Mastering each phase of the 7 Step Sales Process

• Maximizing customer loyalty and turning on the referral machine

• Providing the customer experience she expects and deserves



WomenCertified’s Ongoing Member Benefits


WomenCertified is more than a training program, going beyond the classroom and providing a host of reinforcement resources, marketing tools, competitive differentiation & more, including:

• Listing in the WomenCertified Locator, the online directory where

women search for companies they can trust for better service

• Completion certificates and WomenCertified lapel pins

• Monthly training tools and tips delivered to your e-mail

• Turnkey marketing tools and PR templates

• Customized training and reinforcement materials



Compound Your Efforts


Like interest on your money, efforts also compound over time. Our reinforcement tools are designed to help you compound your efforts into exponential sales growth. Any actions, repeated over an extended period of time (typically 90 days or more) become habit forming. By applying our award winning WomenCertified training with a repetitive WomenFriendly™ message, then adding the ongoing reinforcement tips and tools on top, you have a recipe for success!



The WomenCertified Seal is your differentiator in a cluttered marketplace, where women are seeking better buying experiences from sales and service providers they can trust. That is why we’ve created a series of reinforcement resources to help businesses and professionals maintain the WomenCertified standard of excellence.



WomenCertified Reinforcement Tool

■Monthly e-Newsletter: Arrives in your e-mail every month, delivering tips, tools, strategies & important reminders to update your selling to women skills and knowledge.
■Bi-monthly Booster Shots: Teleconferences for a quick pick-me-up
■Power Selling and Business Building tools: Host of videos, audio clips, interviews and articles on womencertified.com to help you dig deeper in the WomenCertified principles.
■Unlimited Access to the Online Training: for convenient refreshment.
■Recruiting & Retaining Women & Diverse Candidates Training Program: enables you to equip your management and recruitment officers with the insight and tools needed to accelerate recruitment among women and implement successful retention programs.
■Customer Feedback Tools: Customer Satisfaction Surveys to monitor customer satisfaction and feedback at the store level; Mystery Shoppers to visit your store reporting their experiences and place customer service calls to your call centers and service desks.
■WomenCertified Coaching: is a one-on-one coaching with a WomenCertified Expert Trainer, who will work with individual sales and service professionals to perfect their pitch and build their selling skills and confidence.
■Additional Reinforcement Tools: (cost items) include books, wallet cards & laminated tips sheet, audio CD’s and One-on-One Coaching