In my search for the next best thing for my automotive advertising agencies I have found and partnered with:

• The best in class video production/publishing platform to leverage the power of video and vSEO
• The best in class database marketing/owner loyalty solution to maximize customer satisfaction/retention
• The best in class mobile sales presentation/ training platform to improve the showroom customer experience and employee retention
• And other similarly uniquely positioned proprietary solutions.

Each of these vendor solutions address a unique vertical within the shop. buy own portion of the car buying experience.  They complement eachother to produce a marketing platform vs. individual applications to leverage the value of each for the benefit of all.

I have recently accepted the challenge of introducing two new vendors to the auto industry to expand on our family of partnered solutions and I would appreciate your feedback on one in particular.  Rather than self promote the vendor I would like to introduce their unique value proposition to confirm my confidence in the value of their business model.

“XXXX is the only platform capable of serving advertising into email in real-time. For example, if you sign up for news alerts from MSNBC, they can serve the most relevant advertising into that email. At the moment you click open, their server picks the creative that is optimized for you – based on geo-location, time of day, device, and more. They can fully optimize for mobile devices, and target using 1st or 3rd party data, including Nielsen's PRIZM segmentation.”

Their solution unites the capabilities of display advertising with the ROI of Email with:

• Real-time Optimization
• Geotargeting
• Cross-Channel Marketing
• Mobile Device & Browser Targeting
• Real-time Budgeting
• Dayparting
• Global Frequency Control
• Creative Targeting
• View Through Tracking Attribution
• Integration with Industry Leading Partners with +/- 500,000 Monthly emails

In addition to their current business model for advertisers, publishers and direct response advertising applications I envision expanding their business model to enhance the relevancy and transparency of complementary vendor solutions that rely on emails to communicate with their customers.

Emails represent the media of choice for most auto dealers and vendors to contact their customers. The proprietary solution offered by my newest vendor client promises to add additional revenue streams for "banner ad" like links within these already targeted messages with a scalable relevancy that is not available by any other means; until now of course!

If you share my vision for the value of the above described marketing channel sourced from in-market publishers and advertisers or the benefit of enhancing your own email communications with non-competing complementary messages of interest and value to your customers/clients - or not - I would appreciate your posting your comments so I can listen and learn from your opinions.

If you want to discuss specific opportunities built on this new technology feel free to contact me directly at pzads@bellsouth.net or call me at 561-962-2738.

After all, what are friends - and DealerElite - for!