Would You Ever Attempt A Close Like This?

I recently received a solicitation from a fairly well known someone I won't name regarding a program to market to dealerships. I reviewed it and wasn't interested. Apparently that makes me a "loser".

 

Within 2 days of the offering which was apparently made to many people (there was an attachment with names) among them was a name I knew. It was a former prominent dealer featured in Automotive News front page articles in the past. A blanket email was sent out to all that had not responded to the offer. I was astounded by the message and asked that I be removed his list as quickly and completely as possible.

 

If he worked for me in any capacity that relationship would have been severed immediately regardless of to whom words like these were directed. If I was his client and became aware of this type of sales technique that relationship would be severed also. His MUST be a highly dysfunctional organization.

 

What would your response have been to this:

 

  Folks,
 
  I have done my very best to convince you that we will increase all forms of advertising on the Internet, newspapers, television, radio, bill boards, mail, and every form of advertising known to man! I have shown you, proved it to you and still some doubt what I say! You are dead wrong to feel that way without trying what I shared with all. In fact, you are an idiot not to try this approach for your clients or for yourself. I consider you a complete idiot because you are living in yesterday's newspapers and you belong there! I can also say whatever I want to say because NOBODY else can do what we do! Nobody on earth. Be smart and double or increase your advertising response rate 200 to 500%! The choice is yours. Be an idiot or gain some insight! I hope you choose to climb out of the IDIOT category! Please ask to have me take you off my E-mail list and I will do so gladly. I am tired of IDIOTS who do not and can not recognize opportunities! Please take this wake up call or continue to be an absolute IDIOT. I really don't care which way you want to be! I am so successful, I can't stand it! Why don't you join us and listen? We hang with winners and not losers! Join us and win! Don't and we do not even give a crap! Continue to be the loser you are! You are no longer on my team or a potential client! Go away and ask me to delete your sorry uncommitted ass! There is no time or room for a loser!

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Permalink Reply by Jerry Thibeau on February 10, 2011 at 12:34am

WOW, that's really sad!  I can't say I blame you for excluding yourself.

 

Now to guess who wrote that.  I have a few suspects.

 

 

Permalink Reply by Mike Stoner on February 10, 2011 at 1:08am

Yeah it's pretty arrogant and an actual intended insult. I believe everyone would agree that it was directly (idiot, loser) focused. He has the idea that if you insult someone in that way they would cave in and sign up. Unbelievable that guys like that are tolerated in any business.

 

I can tell you it is not the guy that is the subject of your recent "pompous" thread.

Jerry Thibeau said:

WOW, that's really sad!  I can't say I blame you for excluding yourself.

 

Now to guess who wrote that.  I have a few suspects.

 

 

Permalink Reply by Terry A Powell on February 10, 2011 at 12:10pm

Mike,

This is a sad attempt at closing anything, Only one "IDIOT" here. The author of that email.

Best Regards,

Terry Powell

Permalink Reply by Stanley Esposito on February 10, 2011 at 12:19pm
For all of you who are looking to get in the business. I present to you your competition...
Permalink Reply by Ed Brooks on February 11, 2011 at 11:59am
Wow... Just Wow... That's not a close, that's an insult!
Permalink Reply by Mike Stoner on February 11, 2011 at 12:19pm

You would be surprised by who these people are. Several well respected, well known persons in the industry. I've seen the 200 to 500% improvement claim psted verbatim on this site, minus the insults. I guess the insults come later.

 

I didn't get contacted as a result of any of these postings, I received a direct email from someone soliciting me to take a look. I did, wasn't interested and received the message that was sent to apparently all the non interested people. I think they thought that would actually get them somewhere.

Ed Brooks said:

Wow... Just Wow... That's not a close, that's an insult!
Permalink Reply by Mike Stoner on February 11, 2011 at 12:28pm

Had a discussion the other day with a guy about closing and some of the more agressive statements people are trained to use. Many of these closes are similar to what I posted here.

 

The difference is they aren't such direct attacks but are insulting none the less. The statement may make us feel good, like "man I'm strong" but the reality is it seldom results in a positive outcome with the customer from whom you are trying to get a sale.

 

Pressure exists in every transaction. What matters is it perceived as offensive or acceptable. We always believe the pressure we apply is acceptable but that's because we have only our perspective in mind.

 

Everybody says "speak the customers language" I say "think the customers thoughts before you speak"

Permalink Reply by MANNY LUNA on February 13, 2011 at 12:45am

Funny how the world turns Mike, I was ask to market the same product to my dealers and told him I reviewed the product four months ago with the Owner of the product and I just was not sold on it... and told him no thank you.

He said I can no longer deal with the owner and that he owned 100% of the company now.

I told him that I did not believe in the product and thanked him for thinking about me.

The next day I recieved the same email.lol

Funny, he might of been a little tipsy.lol

Permalink Reply by MANNY LUNA on February 13, 2011 at 12:54am

Subject: Fwd: Attendee List for Feb 1st
Date: Thursday, February 3, 2011, 9:22 PM

  Folks,
 
  I have done my very best to convince you that we will increase all forms of advertising on the Internet, newspapers, television, radio, bill boards, mail, and every form of advertising known to man! I have shown you, proved it to you and still some doubt what I say! You are dead wrong to feel that way without trying what I shared with all. In fact, you are an idiot not to try this approach for your clients or for yourself. I consider you a complete idiot because you are living in yesterday's newspapers and you belong there! I can also say whatever I want to say because NOBODY else can do what we do! Nobody on earth. Be smart and double or increase your advertising response rate 200 to 500%! The choice is yours. Be an idiot or gain some insight! I hope you choose to climb out of the IDIOT category! Please ask to have me take you off my E-mail list and I will do so gladly. I am tired of IDIOTS who do not and can not recognize opportunities! Please take this wake up call or continue to be an absolute IDIOT. I really don't care which way you want to be! I am so successful, I can't stand it! Why don't you join us and listen? We hang with winners and not losers! Join us and win! Don't and we do not even give a crap! Continue to be the loser you are! You are no longer on my team or a potential client! Go away and ask me to delete your sorry uncommitted ass! There is no time or room for a loser!
Permalink Reply by Mike Stoner on February 13, 2011 at 11:05am

Crazy isn't it?

 

So you've seen the names of the other folks involve. I looked at their profiles and see much the same message. Not quite as direct with the insults though.

 

I can't believe anybody would think sending a message like that would be a good idea. I'm fairly sure if that's type of close is part of their training package they won't close many dealers either.

 

I know as a GM I wouldn't put up with it.

MANNY LUNA said:


Subject: Fwd: Attendee List for Feb 1st
Date: Thursday, February 3, 2011, 9:22 PM

  Folks,
 
  I have done my very best to convince you that we will increase all forms of advertising on the Internet, newspapers, television, radio, bill boards, mail, and every form of advertising known to man! I have shown you, proved it to you and still some doubt what I say! You are dead wrong to feel that way without trying what I shared with all. In fact, you are an idiot not to try this approach for your clients or for yourself. I consider you a complete idiot because you are living in yesterday's newspapers and you belong there! I can also say whatever I want to say because NOBODY else can do what we do! Nobody on earth. Be smart and double or increase your advertising response rate 200 to 500%! The choice is yours. Be an idiot or gain some insight! I hope you choose to climb out of the IDIOT category! Please ask to have me take you off my E-mail list and I will do so gladly. I am tired of IDIOTS who do not and can not recognize opportunities! Please take this wake up call or continue to be an absolute IDIOT. I really don't care which way you want to be! I am so successful, I can't stand it! Why don't you join us and listen? We hang with winners and not losers! Join us and win! Don't and we do not even give a crap! Continue to be the loser you are! You are no longer on my team or a potential client! Go away and ask me to delete your sorry uncommitted ass! There is no time or room for a loser!
Permalink Reply by David Simpson on February 14, 2011 at 2:03am

Another reason you shouldn't send emails and drink tequila at the same time. 

If this cat spent as much time evaluating and critiquing himself and his sales ability and less time being critical and abusive to potential clients and potential referrals he might actually close a deal himself.

Selling service means selling yourself; that translates into selling a relationship based on the customer seeing value in you, your product and your organization.

I like that competitive spirit in a sales person but, that lack of judgement has a 12-step program written all over it.

Permalink Reply by Mike Stoner on February 14, 2011 at 3:00am

David,

 

Though I don't see it here I did receive an email containing your first response to this posting.

 

I found it to elegant, eloquent and right on.

 

I talk to myself, verbalize the sentiments knowing full well no good would ever come of it if spoken to the person to whom it was directed. So talking to myself I get to say what I want without damaging myself in the process.

 

Negativity like exhibited in the post can do no good and advances no cause, whether it's in business or in personal relationships.

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