An old friend at a dealership pinged me this morning and wondered if the webinar I have scheduled with DigiGo was a remnant from before I left the company or possibly even an indication that I'll be going back. As promotions start, I figured I'd better answer the question up front before the flood gates on my phone start opening.

Relationships are an amazing thing in the automotive industry. I've known many people from both the dealer and vendor side that will continue to work with their former companies even when they've moved on. It's for the is reason that I don't see a problem with doing a webinar for DigiGo (formerly KPA Digital Marketing, formerly TK Carsites). Plans were made for it after I left. No, I'm not coming back on board.

I had a wonderful seven years at the company, and when the itch to do my own thing came about, I did what I could to maintain a strong relationship with them. It shouldn't be a surprise that a product that I helped build there, social media, is something that I'm willing to continue to promote even though I have moved on and have my own social media product as well. Both were built on strong standards and sound strategies. There are plenty of bad ones out there, but DigiGo's is not one of them.

On March 12, I'll be doing a webinar for my old company. As always, it will be completely educational other than a brief mention by the moderator about their services. I encourage everyone to attend, not because there will be any fireworks between me and my former company but because it's been months since I've done a webinar and there's a lot to share that I've never shared before. See you there and come with questions!