You Say Potato...I Say Potaaaato...
You say customer... I say client....
Choice of words or phrases can make or break a deal! Certain words have similar meaning but very different connotation to a client's ears. In the example I gave above, the word client is an upscale word used in elite professions such as law, and really describes a person with whom you would have an on-going relationship with, a trusted relationship.
Customer, on the other hand, gives off a more merchant tone. I go to the local convenience store and buy a pack of gum...I am a customer...I may never go back there again, but I am still a customer!
What are some other replacement words or phrases which enhance our communication skills while meeting, presenting, and negotiating with a client?
Replies to This Discussion
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Permalink Reply by Richard Emmons on -
Yes. What you say and how you say it can make or break any relationship. I was in a store the other day, the salesman said "We have a policy at our store everyone can buy whatever you want". He thought he was funny. I was totally turned off.
1) Welcome is what I personally like to hear first.
2) Welcome Rick I like even better. (relationship)
3) Refer to me as a guest, I like better than a customer, never an up.
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Permalink Reply by NANCY SIMMONS on
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Couldn't have been Tiffany's.....
Richard Emmons said:Yes. What you say and how you say it can make or break any relationship. I was in a store the other day, the salesman said "We have a policy at our store everyone can buy whatever you want". He thought he was funny. I was totally turned off.
1) Welcome is what I personally like to hear first.
2) Welcome Rick I like even better. (relationship)
3) Refer to me as a guest, I like better than a customer, never an up.
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Permalink Reply by Paul Hardy on
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Well, well... I had the pleasure of shopping for a car fo my wife a couple weeks ago and boy was I surprised! Not in a good way! I way approached in the following manners all making me "feel" like a customer. 1- What's up? 2-Can I help ya? 3- What can I do you for? 4- When are you looking to buy? It was so hard for me as a pro in our biz and someone who trains people not to be "car saleman" not to freak out on them.
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Mark Twain says it best. "The difference between the right word and the almost right word is the difference between lightning and a lightning bug."
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Permalink Reply by David L Hoier on
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Great quote Paul, as my dad use to say, "you show what you know, when you open your mouth".
Paul Hardy said:Mark Twain says it best. "The difference between the right word and the almost right word is the difference between lightning and a lightning bug."
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Your dad was a wise man Dave!
David L Hoier said:
Great quote Paul, as my dad use to say, "you show what you know, when you open your mouth".
Paul Hardy said:Mark Twain says it best. "The difference between the right word and the almost right word is the difference between lightning and a lightning bug."
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