An Example Mission, Vision, and Core Values

By cpatton on May 07, 2013 09:30 pm

This past Monday morning, I had the privilege of welcoming a new team of salespeople into our company. As part of our orientation and new hire training process, I got the chance to go over our company history (three generations!) and our company’s mission, vision, and core values.

As I did this, I realized I have never shared these components on this blog. I do not expect anyone to take a look at our mission, vision, and core values and immediately decide to copy them because they are so good! However, I do think someone reading this may get some ideas for their own company statements.

Because I have already covered in previous posts the benefits to creating these statements of mission, vision, and core values, I will not review that here. Instead, I will simply communicate and explain these statements for our company.

Mission Statement

The Mike Patton Auto Family seeks to honor God by impacting the lives of our employees, customers, and community.

We believe that God owns this business and we are simply His stewards of it for a season. We want to make sure that all we do in and through the business honors Him. By the same token, we do not want to do anything that will dishonor Him.

We believe that we are here, and that this business exists, for the purpose of impacting people for eternity. We believe that this is our ultimate goal.

Vision Statement

Moving people.

This statement is short, but is full of meaning. First, it obviously references transportation, reflecting the automobile business we have chosen. But it goes much deeper than that.

We want to take employees, customers, and those in the community and we want to “move” them from their current position (or circumstances) to a better place. Regardless of where they are in life (financially, professionally, emotionally, etc.), we want to move them to an improved situation. Regardless of how they interact with us, we want them to be better off having done so.

Core Values

Integrity – We do what is right even when no one is watching.

This core value comes first for a reason. Without integrity, we will not have the impact that we desire. We take this very seriously. We will extend grace when it comes to mistakes and errors, giving people a chance to grow and improve in their jobs. We are not as tolerant of violations in this area. We need to know we can trust our coworkers without question.

Excellence – We are constantly redefining our goals, expectations, boundaries, and potential.

Our team’s talents and performance vary from person to person. That is normal. We simply believe that regardless of your talent or performance today, you should want to be better tomorrow. We want teammates that are constantly striving to learn and grow,improving every day!

Employee Development – We strive to create an atmosphere that inspires and enables people to reach their full potential.

As a company, we want to meet our employees where they are as they strive for excellence. Our goal is to provide the resources and inspiration required to “move” them forward on their path. Sometimes this means they advance within our company and sometimes it means they move on to other opportunities. Either way, we want to help!

Spiritual Growth – We provide the opportunity for all to know God and make Him known.

No one who works in our company is required to believe what we believe. However, we make it clear early on that God is the owner of our company. Therefore, all that we do centers around Him. This includes many efforts to sow seeds of faith all around through various efforts. We will not force anyone to believe, but they will certainly have opportunities to hear.

Community Impact – We use our talents and treasures to make a difference in those who need it most.

We believe we are part of the community in which we work and therefore have the responsibility to give back to that community. Whether through benevolence or sponsorships, community service or fundraising, we are going to take the time and energy to give to those who need it.

Your Mission, Vision, And Core Values

Hopefully, you have found this helpful as an example of a good set of mission, vision, and core values statements. If you only gleaned one idea from this, I consider it worthwhile.

If you have any questions or comments about mission, vision, or core values, please comment below!