annoy: (uh-‘noi) verb: to disturb or irritate especially by repeated acts

The last thing we want to do is annoy them.

It’s never our intent. But our intent doesn’t matter.

What we do matters.

Here are the sales facts…

They don’t like it when…

• we’re pushy
• we call too much
• we’re "just checking in"
• we’re unprepared
• we’re disrespectful of their time
• we keep calling if they say they’re not interested
• we don’t respond fast enough
• we appear not to understand them, their industry, their situations, and their challenges
• we don’t work in their interest
• we don’t listen
• we don’t know about our own products/ services
• we’re rude, arrogant, or inattentive
• we’re vague or unclear
• they’re made to feel like they’re interrupting us
• we seem like we’re "just trying to sell them something"

And, they can’t stand it when we won’t take no for an answer.

What do they like?

A return on their investment (to get more, to save more, to look good, to feel good, to be loved).

That’s it.

Anything else and we’re wasting their time (and ours).

Don’t be sales dumb. Be SalesBright.

(Managers: One way to be sure you and your team avoid annoying)