Sales people/managers need to learn to hold INTELLIGENT conversations with the prospective customers, especially during the closing sequences. INTELLIGENT is defined as conversation that helps the prospect “close” themselves. INTELLIGENT conversation, especially when talking about the money (price, trade, payments, finance terms, etc.) required to complete the transaction is conversation that is logical, makes use of mathematics, third party proof statements (evidence), and is immersed in a gel of integrity. INTELLIGENT conversation is based on justifications, not “old-school sales rhetoric.” If today's consumer is more informed and discerning than ever doesn't it make sense to raise the sales team's level of conversational engagement?