AutoMax Recruiting And Training, the country’s most requested automotive sales recruiting and training company, announces today, a strategic partnership with Hire The Winners, the creator of the Car Sales Simulator, a virtual automotive sales simulator, scientifically validated to pinpoint top producers.

“While we’ve always thought our recruiting and sales training services to be the best in the business,” says Craig Lockerd, the CEO of AutoMax Recruiting And Training. “The Car Sales Simulator vastly improves the offerings that we bring to auto dealers. Now, instead of saying that we recruit, hire and train we can now say, thanks to Hire The Winners and The Car Sales Simulator, that we now recruit, screen, train and retain!”

What this means to the auto industry is a deeper level of knowledge on a prospective salesperson, and their sales potential, before they’re ever hired and talk to a live customer. “Some people may interview well,” says Steve Munyan, president and national sales director of Hire The Winners. “But unless they take The Car Sales Simulator, you’ll never know their true sales potential. For instance, once a prospective salesperson goes through The Car Sales Simulator, you’ll know upfront their level of motivation, empathy, sales aptitude and knowledge. All key indicators of sales potential.”

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Question: How can the proper screening of POTENTIAL salespeople impact the overall sales at your dealership?