Your Sales Staff and Noah's Ark...What SHOULD They Have in Common?
Should the diversity of a dealerships sales staff be representative of the demographics of it's client base?
Think about a showroom filled with nice people, people more like your customers that just happen to sell cars to make a living....
Think about a showroom filled with nice people, people more like your customers that just happen to sell cars to make a living....
Replies to This Discussion
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Permalink Reply by Joe Brunner on
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Thank you David. Craig has some incredible topics on dE!
David Johnson said:Wow, this is turning out to be a great discussion by even greater minds! Great stuff David, Nancy, Joe and Bob!
I was in a dealership not too long ago training salespeople on how to use social media to create clients and what a diverse sales force they had! It was great insight to this very thing and in the processes of talking with the different ethnicities they agreed that they wanted to reach out to their ethnic communities in order to establish themselves as the Puerto Rican, South African, and Korean person to go see when the need to buy a car arises.
This fits in well with relationship marketing and I encourage any dealership that has a good staff demographic to reach out the local community and showcase that fact. -
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Permalink Reply by Craig Lockerd on
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Ok, so it seems as everyone agrees.....now the question becomes why aren't most dealerships staffed in this manner?????
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Permalink Reply by Bob Gaber on
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When I was young and going to school, by way of bus, the kids used to chant, "What holds the bus together? The Nut behind the wheel!!!!". In private, behind closed doors. It all comes from the head down... A better question may be, what would you like to see your salesforce look like all things being equal? No old folks, "it;s a young man's game (yes I did say "man". not my thoughts, but..) No overweight people, No "fill in the blanks". How do you fight stupid? This upsets me no end, because they cannot see the forest for the trees. Money is Green. The best revenge is not letting a client go. The best revenge is making your client extremely happy and having them refer.
Craig Lockerd said:Ok, so it seems as everyone agrees.....now the question becomes why aren't most dealerships staffed in this manner????? -
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Permalink Reply by NANCY SIMMONS on
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That is simple Craig...
Because the people doing the hiring are not thinking of who their client base wishes to associate with, but who they wish to associate with...Sadly, that is the truth in a nutshell!!!!! -
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Permalink Reply by David Johnson on
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They aren't staffed in that way because most dealers think that no matter who they hire they can train them to be whatever they want. But, I'm a firm believer that you can't turn a 3 or 4 into a 10 but if you HIRE the right way you can turn those 7's or 8's into a ten with the right training.
In other words most dealerships don't put enough emphasis on the hiring process, if they did a lot of their problems would be solved right up front. As Craig would say, I'm just sayin...
Craig Lockerd said:Ok, so it seems as everyone agrees.....now the question becomes why aren't most dealerships staffed in this manner????? -
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Permalink Reply by robert f stevens on
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yes i believe that people buy cars from people they like trust and respect....so being like your cuctomer base can only be a plus
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Permalink Reply by Craig Lockerd on
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Right you are Bob
robert f stevens said:yes i believe that people buy cars from people they like trust and respect....so being like your cuctomer base can only be a plus -
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This is a fantastic post Craig. It raises issues that customers think of, but dealerships don't. While Burger King said, "Do it your way"!, McDonald's was busy building playgrounds. Now there is a McDonald's on every corner. I don't drive past a BK very often. The question to me would not be why, but how to make dealerships realize that diversity and understanding is of utmost importance to a dealership. I think the solution is awareness from the top down, instead of the bottom up. I always DISC management first so they buy into what I am teaching. Without them on your side, it doesn't matter what you have to offer.
Craig Lockerd said:Ok, so it seems as everyone agrees.....now the question becomes why aren't most dealerships staffed in this manner????? -
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Permalink Reply by Craig Lockerd on
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...Psssst Managers, Dealers...Be a great idea to read some of these discussions????
Joe Brunner said:This is a fantastic post Craig. It raises issues that customers think of, but dealerships don't. While Burger King said, "Do it your way"!, McDonald's was busy building playgrounds. Now there is a McDonald's on every corner. I don't drive past a BK very often. The question to me would not be why, but how to make dealerships realize that diversity and understanding is of utmost importance to a dealership. I think the solution is awareness from the top down, instead of the bottom up. I always DISC management first so they buy into what I am teaching. Without them on your side, it doesn't matter what you have to offer.
Craig Lockerd said:Ok, so it seems as everyone agrees.....now the question becomes why aren't most dealerships staffed in this manner????? -
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