Comment

Comment by Richard Emmons on September 5, 2010 at 2:12pm

The same message will get across with the slant toward the consumer benefit.

Comment by Richard Emmons on September 5, 2010 at 2:10pm

Tim I think you are correct! preception is everything. If the sign reads "Our sales people take such good care of our customers that they send referrals everyday to us resulting in incomes from $80-$100" for our sales people." NOW THAT IS CUSTOMER SERVICE!!!

Comment by Tim Pendergast on September 5, 2010 at 9:39am

Here is one thing we have all done in recruiting and advertising for new salespeople.
We place ads in newspapers, radio, tv and even signs out front of dealership that read
" Professional salespeople needed, great benefits $100k per year potential"
Did we ever stop to think that the people we are trying to close on a deal have probably read this!
My point is perception is everything.
People flock to Wal-Mart because the perception they cut costs etc so things cost less at their store.
If the customer across the desk PERCIEVES the salesperson is making 80 to 100k, would you not agree it makes them defensive and negotiate harder on vehicle.

Don't get me wrong, I love money, but in this economy I believe we need to start changing the publics perception of our industry. It may be a small thing, but there are 3 dealers within a 25 mile radius of me that have these signs plastered everywhere. I just never understood why we have always advertised huge income in bold print so potentail and current customers can see it. i know some of you out there must have had a customer or 2 comment on this in the past. If they think it or see it it must be true. what is your take on this Craig and others?

Comment by Craig Lockerd on August 30, 2010 at 9:27am

Check out www.salesstud.com
A site for the people that go to our recruiting/training classes.always looking for experts to offer advice to new salespeople!

Comment by Geoffrey Veit on August 23, 2010 at 3:48pm

Stan your question is very much like the one we started with. Instead of "where have they gone" you asked "why can't we find them." Unless you are hiring a successful salesperson that is already selling cars or something product like that, you can't find them. You make them.
The world is filled with people that want to win and are motivated to win but very few are willing to prepare for winning. We should get the best available candidate by using good interviewing techniques and/or a great system like "Hire the Winners". Then the rest is up to us. We teach them, We mtoivate their efforts properly and we keep doing that in various ways, for as long as we can.

Comment by Craig Lockerd on August 21, 2010 at 1:28pm

It's Saturday.
There are only 52 of them a year.Are you ready? Do you have enough REAL salespeople to properly,professionally take care of your clients today?
Looking back on past saturdays,were you able to take full advantage of each one?
What will you do different next saturday and one next month and the ones left in 2010?

Comment by Brenda Petty on August 20, 2010 at 9:04pm

Thanks Taffy for inviting me to join this group.

Comment by Marc Burley on August 20, 2010 at 7:13pm

He sure did he spent some time at our dealership group in 1999 and I think made some big bucks, Level 10 on the brain. Great for hyping up a sales meeting. He was a really nice guy and took time out on a Sunday to come to our inter dealership football tournament.

Comment by Craig Lockerd on August 20, 2010 at 7:01pm

No offence taken at all.....I am a bit familiar with the business in the UK...one of my x partners was from Stoke On Trent,was a dealer there....Cummings had some big contracts there years ago,didn't he?

Comment by Marc Burley on August 20, 2010 at 6:45pm

Craig, Sorry about the last comment :) A slip of the finger when writing!!!

I think things are different in the US with Auto recruiters, in the UK from my experience most of the actual auto industry recruiters have never actually had any real life experience in the auto industry and that was reflected many times when I used them.

In the US it is a totally different and the wide choice of auto sales training is clear to see just by looking at the ads down the side of this website.

I can not name one training person in the UK who I would personally recommend in training motor trade sale people and yet just this site alone there is Joe Verdi, Grant Cardone and one not listed Paul Cummings who I would recommend and have had experience of listening to a couple of their seminars and taking part in some of their training programmes.

I think that says it all really.

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