General Managers 20-Group

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Forum where General Managers, Dealers, Fixed Operations Managers and Business Leaders can come to share idea's and suggestions. We would love to hear your "best idea". Share your success stories and your best practices.
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Posting costs for website, social media?

by Joe Clementi

Jun 22, 2011

Tell the group your answers and feel free to add comments.  Add any idea sharing that you might think will benefit the other members.

  • Where do you post your costs for website, social media and ppc? (Advertising, outside services, data processing)

  •  Are you measuring your ROI for digital media?

  • How are you measuring your ROI for digital media?

 

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  • up

    Joe Clementi

    Thanks for the discussion Michael.  I'm not sure that I totaly agree however, it is very difficult. For better discussion, I have changed it to "digital" media instead.  Hope that makes the discussion more lively?




    Michael Baker said:

    Institutional Advertising.

     

    Branding via SM is very unaccountable aside from Reviews that mention people's names and they call or walk in and ask for that 'associate'.

    Jun 22, 2011

    • up

      Michael Baker

      Multiple metrics for measuring views and clicks via google analytics. Since only about 20% of prospects call and/or e before arrival to the stores, putting a finite measure of ROI via anonymous metrics challenges direct accountabilty from digital. But, the metric activity-from Google or outside services (from clicks, to viewing times, sourcing the link derivations on SEO- to..) re: whatever extension of the internet is utilized.

      Jun 22, 2011

      • up

        Bob Gaber

        Just can't post costs, have to post what the dealer is getting for the money. Where to post that information... The more the merrier.

        Aug 15, 2011