In this digital age, we have seen our technology replace clerical staff, parts workers, inventory managers, etc. However, when do we cross that fine line where technology can be a detriment, removing and replacing the personal element necessary to building trusted relationships?
Have the letters spurting out of CRM printers replaced the nice friendly phone call from the sales representative? Has the survey postcard replaced the customer relations department's caring and compassionate inquiry ensuring all of the client's needs and concerns were addressed? Has the email or text replaced the Service Advisor's call informing the service customer their vehicle is now ready to be picked up with a professional and detailed description of all the services performed along with what may be needed a little down the road?
I would love to hear all your thoughts on this... Can we conform entirely to the rapidly still growing age of technology without losing that personal touch?
NANCY SIMMONS
Joe Tareen said:
Jan 5, 2011
Joe Tareen
Thanks Nancy! I am a founder of a company called Drive Alliance. We are building an end-to-end multisolution service platform. I see Fixed Ops as a multidimensional structure and certainly car dealerships as a whole a multidimensional organization. Our platform which will sit on top of the DMS system will combine elements of Business Process Management, Revenue Management and Customer Relationship Management to bring about high levels of business optimization for our clients. As you must know that OE franchised service centers are wrought with inefficiencies and lost revenues and against the current economic headwinds they must adapt or perish. I believe that any solution to be a value added solution for a service center it must address all aspects and phases of customer fullfillment order. For instance Appointment Management, RO Management, Menu Management based on performance, group, dynamic and econometric pricing, follow up, real-time communication between all stakeholder and etc. It must also be process driven in nature in order to prevent double entries and finally it must be real-time in nature and of course web based as well as complimented by a mobile tablet version extension. We are stll in R&D, however planning on attending the NADA next month. Stay tune for more specific details as we move pass our development phase and enter the delivery phase.
As far as my take on the live person concept. Machine will never replace humans completely because they do not register emotions and there are many tasks that can only be effectively optimized via human beings. I beleive that we need an in-depth study to determine particulars for specific situations. However i know this that the Gen X and Gen Y are not so hung up on human touch as long as tasks get done within an acceptable period of time with optimal information distribution on demand. They do not necasarily view the human element as the most honest or effective way of communication. They want data and they want it now. They do no want to be over sold and they do not want to be under sold. They beleive what the Web cumulatively will advise them to believe. I am afraid more of this is only an inevitable thing.
Regards
Joe
Jan 5, 2011
Joe Tareen
Thanks John. I prime example of what you mentioned on the phone analogy is nowadays when you place a call into a callcenter you have an option to punch in your number where you would recieve a call back without losing your place in the queue. That's briliant to me. I used to be part of a Nortel's global callcenter in the early 2000's but we didn't offer this feature. With this feature a caller or a client may go about doing other important tasks without wasting time on the phone while they wait for the next available service agent.
Regards
John Skelton said:
Jan 5, 2011