In any dealership, training is still considered the "Three Headed Monster" by the dealer. Dealers still consider training to be a fixed and variable financial waste. Dealers expect that when they hire managers, that the managers will assume the role of "Trainer" This isn't the case at all. And this is where the dealer loses the vision for training. There are a lot of good sales managers that are good trainers. However, there are also a lot of sales managers that can only manage what is in front of them and nothing more. When I ask a sales manager how he defines what a sales managers roles is in the store the common answer I get is to manage inventory, floor traffic, sell cars. These are correct answers. However, these tasks are only 20% of what the sales manages role is. Unfortunately, sales manages allow these tasks to consume there days, and no real training ever takes place in the dealership. Our definition of a manager is one the leads, teaches, coaches, mentors, motivates. To be a suscessfull sales manager, we feel that 80% of the time should be spent on shaping the skills of your team, and 20% managing inventory, floor traffic and handling the paperwork. And lastly, Inspect what is Expected! If you would like to learn more about this topic go to http://www.dealermgntgroup.com and click on the "Products & Traininig" link.
Because dealers as of late want to make more money so they get these kids from McDonald's and offers them more money but at commissions starting at 20% so that they can keep their pockets lined and when they burn out they just go get more. Most dealers refuse to train them because they don't want them to leave and take what they spent their money used somewhere else. I believe some dealers have also forgotten to train your employees so they can leave but treat them well enough so that they don't want too. They believe that there's a butt for every seat there's a salesman born everyday. I have sold for 15 years now and found very very few places that value their employees.
Brian K. Martin
Regrading the Importance of Training.
In any dealership, training is still considered the "Three Headed Monster" by the dealer. Dealers still consider training to be a fixed and variable financial waste. Dealers expect that when they hire managers, that the managers will assume the role of "Trainer" This isn't the case at all. And this is where the dealer loses the vision for training. There are a lot of good sales managers that are good trainers. However, there are also a lot of sales managers that can only manage what is in front of them and nothing more. When I ask a sales manager how he defines what a sales managers roles is in the store the common answer I get is to manage inventory, floor traffic, sell cars. These are correct answers. However, these tasks are only 20% of what the sales manages role is. Unfortunately, sales manages allow these tasks to consume there days, and no real training ever takes place in the dealership. Our definition of a manager is one the leads, teaches, coaches, mentors, motivates. To be a suscessfull sales manager, we feel that 80% of the time should be spent on shaping the skills of your team, and 20% managing inventory, floor traffic and handling the paperwork. And lastly, Inspect what is Expected! If you would like to learn more about this topic go to http://www.dealermgntgroup.com and click on the "Products & Traininig" link.
Jun 19, 2011
Tobias Sedillos
Thank you!
Jul 10, 2014
Marcus Thompson
Mar 28, 2016