Katie Jackson-Richter

Minneapolis, MN

United States

Cuneo Advertising and CarSoup.com

Profile Information:

Which best describes you?

Vendor

What is your current position within your organization?

Director of Accounts and Interactive Development

What is your company website?

http://www.cuneoadvertising.com

What is your Facebook page/URL?

http://confidential

What is your LinkedIn page/URL?

http://Please contact me via e-mail at katie@cuneoadvertising.com

How did you specifically hear about DealerELITE? If referred, who?

Invitation through Facebook

Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?

I’ve spent the past 10+ years in strategic sales and marketing.

I oversee all marketing, advertising and digital plans for the client base I oversee at Cuneo Advertising on a local, regional and national level while consistently exceeding client-instituted goals. My primary focus is in the automotive category serving Tier 2 and Tier 3 as well as CarSoup.com.

I pride myself with being a creative problem solver, I bring extensive knowledge in the marketing environment, having touched most aspects of the industry. A core strength is my deep understanding of how OnLine and OffLine marketing and media exist together.

At Cuneo, I directed the creation and development of Cuneo’s proprietary system called SpotOn Online Solutions. The SpotOn portfolio includes Web Strategy/Design/Development, Content Distribution, Social Marketing Strategy and Management, Campaign Measurement, Display (BT and RT), SEM, SEO, Lead Management Systems, E-mail Marketing, Site Analytics and Online Creative. All our programs are measured based on desired conversions utilizing industry leading tools.

My successes have taught me that chemistry is crucial for any business relationship. Chemistry brings with it an inherent synergy that moves things ahead with design and purpose. A relationship lacking chemistry---no matter what the credentials of the parties involved---will waste valuable time and money searching for a meeting of the minds. And nothing drives me crazier than wasted time and talent!

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