1. Any dealer who is not commited to being actively involved in the SEM arena is going to be left in the dust in 2013.The PPC marketing segment was over 23 BILLION DOLLARS in revenue in 2012 and is forecast to exceed 26 BILLION DOLLARS in 2013 ! After being exposed to numerous PPC Companies, the BEST by far is "SHOWROOM LOGIC" ! Just a few facts about this company I want to share with you that may help you understand why I know they need to be a key part of your marketing plans for…

Our industry and all businesses lost a great innovator and motivator on Wednesday with the passing of Zig Ziglar.Zig was one my "Motivational Mentors"and an individual who could change your thought process with one simple saying or quote.His first book,"SEE YOU AT THE TOP" was one of my first reads in my infancy in the automobile business in the mid-seventies.His simple approach to mental "cleanliness" and daily positive mental attitude helped shape my career and kept me on the right track…

In recent months,I have done maintenance calls on numerous dealers with whom I implemented "Red Flag" compliance training over the past 2-3 years. I have found an alarming number of stores WERE diligent in addressing the safeguarding of customer information when the law was implemented in 2009,but relatively FEW have continued the necessary practices they implemented when the law went into effect.This is a ticking time bomb for dealers who are not taking the identity theft of their customers…

There are many stores that demand "100% T.O." from their sales team,but do we share with them why we do this,when we should do this,and how we should T.O.? If we share with them the importance of not only doing it,but doing it correctly,they will have a better understanding of the financial benefits to them as well as the store.First, when do we T.O.?We should T.O. the deal when your sales rep has reached an impasse with his/her potential buyer and any further pressure may affect the rapport…