Ian Woodward's Page
Profile Information
- Which best describes you?
- Dealership
- What company do you work for (or own)?
- The Listers Group
- What is your current position within your organization?
- Group Training and Development Manager
- What is your company website?
- http://www.listers.co.uk
- What is your LinkedIn page/URL?
- http://E-mail me
- How did you specifically hear about DealerELITE? If referred, who?
- From Dave Anderson
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- Nearly 14 years with Listers Group - 11 years in current role, previously Sales Manager and Business Manager.
Responsible for Sales Inductions, F & I Training, Sales Improvement Training, Sales Management and Business Managerment Development and just about everything else!
Ian Woodward's Blog
Back to Basics
Posted on October 4, 2011 at 4:01am 0 Comments 2 Likes
Please see below a transcript of the article I wrote for MIM magazine in the UK
Q I heard my Manager stressing the importance of establishing “Needs and Wants”. How can this information be useful?
A When customers are looking for a new vehicle, they have 2 things that need to be satisfied to in order for them to buy a car. These are Needs and Wants. Needs are things/items the car must have, ands Wants are things/items the customer would like their new vehicle to…
Cash Conversions
Posted on October 3, 2011 at 10:26am 0 Comments 2 Likes
Hi All
Please see below a copy of an article I have just written for MIM magazine, the magazine of the Insitute of the Motor Industry in the UK.
Q) How can I do a cash conversion?
A) Following from last months cash conversion, here’s another popular technique for those customers whom have been saving a regular amount for some time.
Let’s assume an arbitrary purchase price of £10,000, and the customer has been regularly saving £300 month.…
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