Don’t Be A Tiger Woods With Your Internet/BDC Dept.



Does your store play the sales game with a style similar to Tiger Woods? Does your store “appear” to be a great professional, ethical and respectful player at first only to prove otherwise once a customer sets foot in your



store? Let me ask it another way; does your Internet and/BDC department perform like a competitive “pro” on your first nine holes of the sales game, getting them in the door- only to find your sales… Continue

FINE WINE

Is your inventory like a fine wine aging to “perfection?” The word “age” and the word “inventory” used in the same sentence in our industry spells COST- to you!



My job is to go through dealer’s websites and analyze their web presence, the “stickiness” of its visitors and the websites general effectiveness as it relates to ecommerce efficiency and inventory management.



I have noticed over the last 2 months a phenomenon as I visit hundreds of dealer websites a… Continue

7 Deadly Sins Of Live Chat On Auto Dealer Websites



A poorly executed live chat solution plus a non existent or weak visitor engagement plan will take potentially one of your most powerful Internet sales tools, live chat, and turn it into a disappointing expense very quickly. We have seen these committed time and time again so here they are:



SIN #1

WAITING FOR THE VISITOR TO APPROACH

Keeping in mind that proactive chat produces 500% the visitor engagement and… Continue

Does Your Dealership Ignore Customers?



Would you feel comfortable letting shoppers mull around your lot or your showroom without ever being greeted, welcomed or offered assistance? What would the impact be to your bottom line if your sales people took such an approach with your walk in traffic and waited for the customer to approach them?



As disturbing as this is, this is exactly how most stores handle their web traffic. According to Google Analytics, if you do not take… Continue