Added by V.J. 0 Comments 0 Likes
Posted on February 7, 2012 at 12:50pm 0 Comments 0 Likes
This one is a huge game changer. Too long did you hear left and right that Cobalt's website design was antique and close to a cookie cutter design (even so you could still configure a website of their in 1700+ different ways - but only a few knew). With the new "FLEX WEBSITE" design the dealer, eCommerce Director or webmaster will be in charge on how he wants to see his virtual store, and how she/he can differentiate the dealer website from the competition.…
ContinuePosted on July 7, 2011 at 4:59pm 1 Comment 3 Likes
I can stand up now but only with a helping hand from my team - Chapter II "Diaries of an eCommerce Director"
So I got that squared away right from the get-go…my website looks good; First to Second grade content (I will explain it further down what means) is in place, but what do I do with all the leads generated via my website, website forms, 3rd party leads and so on.
What is here the status quo on response, follow up and long-term usage of…
ContinuePosted on June 27, 2011 at 3:32pm 0 Comments 2 Likes
Preface -
After almost a couple of years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka “@VJnator”) returns to the dealership world as an Internet Sales Director. “Here is my story of rejoining the store and the steps I took that made my website the best performing in my group and achieved “#1 CPO Dealer in the state” status six months in a row. Let me share how I believe a new Internet Manager can quickly…
ContinuePosted on April 12, 2011 at 8:00pm 4 Comments 2 Likes
Russian physiologist Ivan Pavlov famously tantalized his dogs by ringing a bell to alert them that food was about to be served. The dogs, soon wise enough to associate the sound of a tinkling bell with a big juicy steak, began to salivate each time the bell tolled.
This associated behavior is known as “classical conditioning,” and the parallel between the doghouse and the dealership cannot be clearer. Obviously, the incoming…
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