It’s an understatement to say this year has been unpredictable. In the last few months, showroom traffic has recovered due to pent-up demand and stimulus checks, but there’s no guarantee these levels will stay consistent. Dealers are reporting higher volumes of internet and phone leads due to changes in customers’ daily lives, e.g. people working from home and resistance to going out unnecessarily. How is your dealership keeping up with these shifts in traffic?

During the…

You may be familiar with the saying, “Never let your emotions overpower your intelligence.”  This advice is smart and logical, but how many people follow it?

When it comes to car buying, not very many. Emotions often take center stage.  

Don’t get me wrong. There’s nothing inherently bad about putting emotions first. Consider a…

The saying, “Everything old is new again,” applies to your leads. Old leads can become new sales when you use the data in your CRM to re-start sales conversations with customers who are still in the market, or in the market again.

This strategy is especially helpful if you’re not getting the volume of high-quality new leads that you’d like from your website and marketing efforts.…

Truth be told: we’re all addicted to our smartphones. Nearly 80 percent of the U.S. population owns one, and adults spend an average of 3 hours and 35 minutes every day staring at that small screen. And it’s not just for millennials - even my 70-something parents are constantly on their phones, texting and going online.

This constant connection and easy access to information lead customers to expect…