One of our dealers asked me this question: As an owner and GM; what's the one thing we can do to increase leads, retain customers, grow profits, attract & keep great people and ensure my company's longevity?

My answer to him was Put your employees first and your customers second.

In 2010 I attend a seminar featuring Tom Peters "In Search Of Excellence" he discussed this very topic. Business…

Hi Frank

You can do lots of things without spending a lot of money. When its slow, you have less money, but more time. To get the conversation started I've listed a few ideas that are effective and mostly FREE. …

To truly deliver a WOW customer experience and significantly improve your selling performance. Its critical that you embrace the concept of "Think Buyer First, Selling Second!" Click on the link below and learn how to quickly identify your customer's personality type, how to shape your sales approach and deliver the best customer experience.

Action steps:

•   Identify the customers you most often encounter.
•  …