Posted on May 7, 2024 at 8:59am 0 Comments 0 Likes
When I recently set out to purchase a new car, I was starkly reminded of the vast chasm between the ease of digital browsing and the actual car-buying process. My career as a sales consultant had not prepared me for the frustrating reality faced by today's car buyers—a journey marred by outdated sales tactics, poor communication, and a startling lack of transparency. …
ContinuePosted on May 7, 2024 at 8:36am 0 Comments 0 Likes
You’ve been going over your dealership sales team’s KPIs and it doesn’t look good. You’ve been spending on training, but nothing seems to work. What’s going on?
It could be any number of things, but there are a few obvious places to start. In most cases, revenue opportunities are left on the table because of inefficient or dated sales practices that…
ContinuePosted on May 5, 2024 at 8:48pm 0 Comments 0 Likes
Are we still pretending that "unlock the [dealer name] price" is a treasure trove hidden on a dealership website? It’s 2024, and the cat is well out of the bag: most often, the price you see online is the price you get. Yet, the charade continues. Customers click through hoops hoping to reveal a special sales price, only to find it layered with conditional discounts—OEM Loyalty Cash, Military Savings, or OEM Finance cash—that may not apply to them at all. And let's not forget about…
ContinuePosted on May 3, 2024 at 12:01pm 0 Comments 0 Likes
One major component of any automotive Owner’s or GM’s due diligence is a constant and ongoing evaluation of your sales team members’ skills, growth, consistency, and quality of delivery. If you don’t invest in training upkeep, their skills slowly become outdated and develop holes, and that means one thing for your dealership: lost revenue opportunities. …
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