Craig Moore's Page
Profile Information
- Which best describes you?
- Vendor Partner
- What company do you work for (or own)?
- CaseyClick
- What is your current position within your organization?
- Director of Sales
- What is your company website?
- http://www.caseyclick.com
- What is your Facebook page/URL?
- http://www.facebook.com/index.php#!/profile.php?id=100000331610070
- What is your LinkedIn page/URL?
- http://www.linkedin.com/profile/view?id=50603518&trk=tab_pro
- How did you specifically hear about DealerELITE? If referred, who?
- Received an e-mail
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- SEM/SEO dealer marketing solutions for OE auto parts
Craig Moore's Blog
The Shift is On: Re-allocating Ad Dollars to Maximize Opportunities with New Media
Posted on June 21, 2011 at 3:06pm 0 Comments 1 Like
Last October at the Digital Dealer Conference & Exposition in Las Vegas keynote speaker Chip Perry, the CEO of AutoTrader.com, addressed a capacity crowd of dealer principals, GM’s, Parts Managers/Directors and e-commerce personnel declaring dealer ad costs (per-vehicle) are projected to go down over the next four years.
Have you ever heard an advertising executive predict ad costs to go down? Neither…
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