Newspaper and TV are the traditional giants of a dealership marketing strategy. But relying solely on these two channels constricts your reach. Every year, fewer people gravitate to the traditional, and new avenues gain steam.

According to the…

The future looks bright for service departments. According to research firm HIS Markit, the average age of a vehicle on the road today is a geriatric (for cars) 11.9 years. People are holding onto their cars longer, which can generate new business opportunities for your service department.

However, you can’t just expect a flood of service work. Someone needs…

The traditional dealership business model is increasingly sharing space with a digital customer experience. A BDC can help dealers adapt and excel during this period of change. Three big trends highlight this new way of doing business:  

• Online lead volume is up dramatically as people continue to choose touch less research and shopping.
• Dealership employee numbers are down as dealers cut costs and shift more…