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Which best describes you?: Dealership

What company do you work for (or own)?: Elliott Auto Group

What is your current position within your organization?: Internet Marketing Director

What is your company website?: http://www.elliottautogroup.com

What is your Facebook page/URL?: http://www.facebook.com/elliottautogroup

How did you specifically hear about DealerELITE? If referred, who?: VinSolutions

Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?: I believe that I can offer insight into how to make your dealership better from a marketing and branding standpoint especially in rural areas. Additionally, I feel our dealership will benefit from connections and information that is on dealerELITE.

David Sharp's Blog

How Social Media is like Subliminal Messaging

Posted on July 16, 2013 at 2:33pm 0 Comments 1 Like

Recently, AutoTrader had Polk do a study titled, "2013 Automotive Buyer Influence Study". As it is always good to try to keep our finger on the pulse of the buyer, I read through my copy recently and have found something that surprised me a…

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Photo Booth or No Photo Booth?

Posted on June 25, 2013 at 2:00pm 2 Comments 2 Likes

A little background on our situation...

One of my many responsibilities at our dealership is to be in charge of our new and used vehicle photos. I have a guy who works for me that handles the job well, but it falls under my purview. As we all know, we have to be on top of our photos and videos as they are the first thing that most customers see when…