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20 years experience as a controller in automobile and heavy-duty truck dealerships followed by 15+ years as a financial management instructor with the NADA-ATD Academy which is part of the NADA University.
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George,
We have had recent experience delivering unique promotions for a manufacturer (Chrysler) and dealer group (Toyota Prairie Dealer Group). This experience has demonstrated we can add value to the promotional efforts of both manufacturers and dealer groups for auto show promotions, sponsorship activation and regional promotional programs.
As we are still learning the industry and the marketing needs of key players, who would you recommend we need to develop relationships with and events we should consider attending in Canada and U.S.?
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PollDaddy
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We have had recent experience delivering unique promotions for a manufacturer (Chrysler) and dealer group (Toyota Prairie Dealer Group). This experience has demonstrated we can add value to the promotional efforts of both manufacturers and dealer groups for auto show promotions, sponsorship activation and regional promotional programs.
As we are still learning the industry and the marketing needs of key players, who would you recommend we need to develop relationships with and events we should consider attending in Canada and U.S.?