Bread at walmart is the same as bread at Publix. It is cheaper at Walmart but at Publix they offer better service and bring your stuff to the car. An 1200 square foot apartment in NYC goes for more then the same size apartment in Kansas City. There is supply and demand with cars. A convertible will probably cost more in Miami then the one on a lot in December in Philadelphia. People love to try to break a car down to a commodity. People will pay for great service but with your system we have to out bid the other dealer before they even get to see our service and my skills as a salesman. Your site pits the customer against us. Really what business is it for anyone to know cost? Last time I looked truecar has no inventory. I did my research too.Scott Painter comes off arrogant and says he sees a day without salesman. He thinks he is saving all the helpless customers from us horrible high pressure salesman. He bragged to everyone who would listen and now it is coming back to bite him in the butt.
I sell the younger generation of buyer and most of the ones I come across know that the dealer pays a fee and will take the truecar pricing to a non truecar dealer to match.Truecar may be first but it is far from being polished someoneone will be along soon with an improvement on truecar's premise. In my opinion the dealers can set a price without truecar and true car will soon be a memory.

Michael,

Do you believe a car is a commodity? Would you like to eliminate the salesman?

You're not qualified to charge $1500 a head for anything or you'd be doing it.

TrueCar is not prepared for a "Counter-attack"  you started a fight you are not going to win because you are not honorable.