Doing a digital/direct mail event is about creating fun for your customers when they buy a new car for the family. The environment matters and most would agree, a "Buying Environment" is preferred!

It is not uncommon for a dealer to tell us they stopped doing direct mail because they just didn’t sell any cars. The people just want to get their free gift and leave. When a dealership gets traffic, but sells no cars,…

When utilizing direct mail marketing for your dealership, are you still hitting “one per household”? If you are not sure, most companies, regrettably, have an automatic default set up to only hit “one per household”. This is old school mentality and was used back when we didn’t have the detailed big data we have available today. Unfortunately, some companies with no automotive marketing experience are dabbling in data with…

Any dealership that has ran a direct mail promotion the past 30 years has been frustrated at one time or another over people just coming in for a “free gift”. The salespeople are the ones that are actually frustrated because they are the ones spending their valuable weekend time greeting ups who don’t want to buy a car, rather they just want the free gift, then go. Or so they believe. It depends who you ask. We will save that argument for another day.

Today, we want to give you three…

Can the argument be made that today’s car dealership would increase earnings if they fired all salespeople and implemented a new process from scratch?

Let’s start with creating a BDC. We would hire women between 35-50, pay them $20 an hour to set appointments. Most of these women would be moms with kids in school so getting to the dealership by 8:00am would be no problem.

After the BDC confirms the appointment…