Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades? Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wake-up call? We’re watching entire industries pretty much go out of business or forced into radical change because of companies that…

This week, Jeff continues with another common mistake that service advisors make- not following the processes! Whether they are implemented by your manager or your dealership, they are there for a reason! Don't be lazy, follow the process, and maximize your potential on the service drive! Copyright 2018 Wm. Jeff Cowan

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Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers.

Years ago, we realized that not all customers can be reached by a single channel such as mail, email,…

Albany, NY – March 14, 2018​ – Auto/Mate Dealership Systems has updated its Open/Mate application programming interface (API). The Fixed Ops department can now use third-party service solutions to create new repair orders (ROs) and add job lines to existing ROs, increasing efficiency and improving the customer experience in the service lane.…

Artificial Intelligence tool researches & answers questions, ensures advisors instantly know recall work when a customer texts and enables more efficient responses

LONG BEACH, California -- March 13, 2018-- --myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced the release of a new Artificial Intelligence (AI) tool,…

eBook offers a detailed guide on how to grow service profits using revenue per units-in-operation

Chicago, IL—March 13, 2018—Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced the release of a free eBook for auto dealers, titled Why…

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.1%, significantly better than January’s level of -2.6% due to a spirited start to the spring selling season. Cars decreased -0.7%, while trucks decreased -1.4%. All vehicles are averaging a 12-month change of -14.9%.

Sub-Compact Luxury CUVs showed the highest depreciation in February at -2.8%. Vehicles in Sub-Compact Luxury Crossover segment include the Audi Q3, BMW…

This week, Jeff discusses a close that delivers an 80% or above closing ratio: The Alternative Choice close! The secret to this close is to make sure the choice is between buying or buying. Tune in to hear the exact approach and word track! Copyright 2018 Wm Jeff Cowan

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Website: thejeffcowan.com

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Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Conventional wisdom is that dealer websites are used primarily by existing customers – not true: 74% of websites visitors are new to dealership; new PERQ insights also reveal how consumer preferences such as test drives, drivetrain and interior space impact decisions

Indianapolis, IN –March 13, 2018 - New data from thousands of consumer profiles studied by PERQ, experts in online consumer engagement and behavior, offers further…

The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult.

As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and services. Businesses are constantly on their feet…

Urbandale, IA—March 12, 2017—Flick Fusion today unveiled the Video Warrior Package, a complete turnkey solution with all of the video marketing components that an auto dealership needs for success, including inventory videos, test-drive videos, video email and automated value proposition videos. The Video Warrior Package is customizable and the video production process can be entirely automated if a…

Retaining a position is always harder than achieving it. This applies to sports, life, culture, and of course – the automotive industry. Every business has its specific features; however, what we all strive for is to keep our customers happy. Every dealership today needs to meet consumer expectations even before they show up in the store.…

 New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey

Columbus, OH, March 12, 2018-- Clarivoy, the auto industry’s most trusted source for truth in optimizing the performance of marketing campaigns, today announced the launch of…

Lemon laws were designed to protect the buyers’ interest, in the event of purchasing defective vehicles (as well as other consumer products) that doesn’t meet the standards of quality and performance. These laws usually apply to defects related to safety, usefulness, and/or value of the vehicle. Under lemon laws, it is the manufacturer’s responsibility to…

So, you have decided to buy a new car? An excellent idea! However, you should know that buying a car is not as simple as it used to be. Of course, you can enter a car dealership and pick the first one that fits your budget. But if you want to be smart about it, you should take your time and do some research; especially if you’re buying a used car.

Now, we understand that some people don’t have the time to do their…

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Congrats! You’ve made the decision to purchase a motorhome. Whether it is for annual vacations, to give your family a chance at a nomadic lifestyle, or to replace your immobile home after retirement, buying a motorhome is a huge decision, and an even larger investment.

Before…

Women buyers now account for 45% of all new car sales[1]. Yet one out of three women feel apprehensive or overwhelmed when they visit a showroom[2]. Less than 40% feel confident[3]. And a full 75% of women say they feel misunderstood by car marketers[4].

Car buying is a challenging process for many – and we know that women as a whole have different habits than men do. We also know that women are 50% more likely to use car dealer reviews[5] and prefer to read reviews written by other…

This week, Jeff discusses another common mistake that service advisors make: not being prepared! When you manage your success using the sales worksheet, you become more prepared for the day ahead! Tune in for the proven process to manage success, prepare for your day, and plan for the maximum amount of opportunity on your service drive.

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