MVP should be an integral part of any startup. Millionaires who began their journeys with MVP speak eloquently in favor of these successful projects. But in order to get the most out of this minimum viable product, you need to understand what MVP is, how to create it, and what mistakes should be avoided to prevent your startup from experiencing failure. Read more on Appus blog…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its February shopper interest data results, showing how much luxury-oriented consumers are now cross-shopping full-size pickup trucks. In February, the full-size pickup truck segment climbed four spots from last year and now represents the third most-shopped segment, the highest it’s ever been according to Jumpstart.  …

Your car, like any other major investment you make needs to be taken care of and nurtured so that when the time comes to get rid of your investment you are not taking a risk. However, your car is also an asset and any asset will depreciate from the moment you buy it till you sell it. Car manufacturers have taken the time to study their products and come up with an estimate lifespan for your vehicle. This is just an estimate and can be more or less depending on your driving style, maintenance…

Keeping a car well maintained and in good shape is quite essential part of owning a vehicle; in fact, it is a great to extend its overall life and improve its overall performance at the same time. But keeping a vehicle running great, looking good all the time is easier said than done. According to some auto experts, most people ignore it and suffer huge…

Technology is said to be a collection of various techniques or methods used in fields related to science and engineering.Any new invention that is useful for humankind is considered as technology. The invention of USB has bought a revolution in the industry of connectors.  Now one may have doubt that why are connectors used? Initially, the devices such as calculators were invented to make the calculation process simpler. However, it was later developed into a computer, and various useful…

Your customers are a vital part and parcel of your business. Irrespective of the goods and services you provide, customers are the most valuable asset to your company. They provide your organization with direction and a sense of purpose. They give you invaluable feedback and are instrumental in bringing transformation to your company in the form of innovation and change. To top it all, they bring in revenue and are responsible for returns on investment. The bottom line here is your customers…

Irrespective of how much assets you own, it is important to put together an estate plan that’s effective, otherwise, not only would the beneficiaries get less but also it could lead to unnecessary strife regarding who gets how much. Some practical tips for building a practical estate plan:

Specify the Beneficiaries and What They Will Receive

It is critical that you make your will; as otherwise, the laws governing your domicile will come into play in deciding…

The rapid development of technology these days is indeed impressive - stunning even. Our future is shaped by the things invented now, from robots to artificial intelligence (AI). The question is whether we are ready for this future?



And this is especially important when it’s our children we’re talking about.…

What causes your problem?

This is the step where you need to make use of your knowledge, creativity, and critical thinking. Perhaps, you will generate a lot of causes that can be attributed to your problem, and if they come to your mind, you definitely need to work on them.

The causes list may be short or long, it depends on the problem that you have. Moreover, some causes may have…

Innovative automotive fintech company moves to new 12,000 sq. ft. offices in Irvine’s Discovery Business Center; employee base set to double in 2018 as number of funded loans triples year over year

IRVINE, CALIF. - FEBRUARY 22, 2018​​​​​​​ - SpringboardAuto, an auto fintech company revolutionizing the car financing and buying experience, has moved its corporate headquarters to…

Several Luxury Brands Offer Discounts to New Leases While Non-Luxury Brands Retain or Increase Monthly Payments

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of February.  Several luxury brands offered discounts on cars & SUV’s, while many non-luxury brands either increase or retained their current lease prices- encouraging shoppers to opt for…

Collateral Data & Insights Help Identify Where Pockets of Growth Potential Exist to Maximize Competitive Landscape 

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today a new educational white paper focused on subprime and deep subprime auto lenders: Subprime & Deep Subprime: How To Remain Competitive and Profitable Despite Growing Risk.…

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their customer experience and service.

Katie shares, “Dealers that are not curating an experience for the female buyer are losing her lifetime…

I’m not going to be bold and say the customer is always right. Frankly, they are not always right however, without them you have no business. Let’s rephrase that and say the customer is important. We could even say the customer is critical and be correct. What I find amazing is how little…

All indicators point to 2018 as a milestone year for automotive digital retailing.

Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a vehicle from their dealerships’ websites.

Large dealer groups like AutoNation, Sonic Automotive, Asbury and Penske have developed, or are in the process of developing, online car shopping tools and software for their dealers’…

Why do so many salespeople lose the deal in the final steps? They take their eye off the ball! This week, Jeff discusses the impact of counting a sale or a deal before it's signed and collected. He also gives a sneak peak of his upcoming book “What I’ve Learned About Sales, Motivation, Leadership, Management, and Life in General from Watching & Attending over 35 Indy 500’s”! Copyright 2018 Wm. Jeff Cowan

Click…

Toyota debuted its "Start Your Impossible" Olympics-themed ad campaign and launched in time for last week's Opening Ceremonies. Jumpstart Automotive Media tracked the launch of the campaign to analyze if the ad spots had any immediate impact in boosting shopper interest of Toyota vehicles across Jumpstart's network of automotive publishing sites.…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …