All Blog Posts (12,629)

When Knowing What You Don’t Know Slays the Marketing Dragon

A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make it easier for you. The thought process is usually something…

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Added by Steve White on January 26, 2018 at 9:55am — No Comments

Episode 13- Write Service Podcast: Service Advisor Slang

Are you habitually using "Service Advisor Slang"? This week, Jeff discusses why the sale isn't closed after a presentation. Hint: You never let them know exactly what they're getting! Listen to this week's episode to learn how to eliminate service advisor slang and present on a level that the customer understands. Copyright 2018 Wm Jeff Cowan.

Click here to watch!…

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Added by Jeff Cowan on January 25, 2018 at 12:00pm — No Comments

Using an “Outside-In” Strategy for Customer Experience

Providing the right experience that attracts and keeps customers can be difficult.

 

Why?

 

Well, according to an article on CMSWire, we are doing it backwards. The Toyota Product System, otherwise known as “Lean…

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Added by Ujj Nath on January 24, 2018 at 10:19am — No Comments

When NOT to be the Smartest Person in the Room

In the best-selling book of 1979, “…

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Added by sara callahan on January 24, 2018 at 9:30am — No Comments

Bad Credit Auto Loans in Montgomery Alabama: Useful Car Loan Tips

Affordable bad credit auto loans Montgomery Alabama programs could be hard to find if you go about the task all alone. But if you have proper information on the subject and an expert to guide you in navigating through the process then the task could be much easier and stress-free. On the internet, there are websites which can give you education relating to…

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Added by knorr kendra on January 24, 2018 at 5:58am — No Comments

How to Choose Private Gp Consultation?

Patients are acknowledged as individuals requiring appropriate time for a complete evaluation of their healthcare requirements. They can easily walk a few steps to these pharmacies and get their prescriptions filled, but the majority of them do not. Every patient exercises his option to use the dispensing channel which he feels is ideal for him. So…

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Added by knorr kendra on January 23, 2018 at 12:49pm — No Comments

"Thou Shall Not Steal"- Success in Life Podcast Episode 12

This week, Jeff covers "Thou Shall Not Steal" principle. How do you define theft? Money, copyrights, honesty? Jeff covers the basic principle of honesty, how it can affect your career, and the benefit to your sales! This principle will not only help you succeed, but to live your best life in general.

Click here to watch!

Also available on GooglePlay, iTunes, and Stitcher!…

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Added by Jeff Cowan on January 23, 2018 at 12:00pm — No Comments

How NOT to Ask For the Business by Richard Keeney

First off, I’m not painting all salespeople with a wide brush here. Face it, it may be human nature for some to lack the conviction when they have a good bit of doubt about the anticipated customer's reaction to a proposal. 

I'm not insinuating that most salespeople are lacking…

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Added by Richard Keeney on January 23, 2018 at 11:30am — No Comments

Technician Responsibilities in Warranty

If you were to compare the service department to the military I think you would classify management as the leadership, the Advisors as scouts, the Admins as diplomats, and Technicians as the soldiers. Technicians are on the front lines as they perform repairs.

Much like in war, those out in the field fighting make decisions in the moment based on what…

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Added by AWN INC on January 23, 2018 at 10:39am — No Comments

Don’t Eat Tomato Soup with Chopsticks

As a dealership there are many ways you can identify if…

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Added by Mike Gorun on January 23, 2018 at 10:01am — No Comments

Offer trust to your car dealership customers

In the automotive industry, trust is a must. No matter if you are a car company, car distributor or a car dealership, trust is essential for building a strong customer-service provider relationship. But it is not something given. You need to earn it. Show your customers that when they come to…

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Added by Thomas F. Jung on January 23, 2018 at 5:45am — No Comments

Basic Information on the Roadworthy Certificate

A roadworthy certificate is also known as the ‘safety’ certificate. To obtain this certificate, the vehicle needs to be inspected by a professional who is qualified and needs to be produced when the car is to be sold. This roadworthy certificate attracts potential buyers as this is a confirmation of the smooth operation of the vehicle which is being sold. Apart from that, if you want to sale your car then you need to transfer the registration of the car to the…

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Added by Mark Simon on January 23, 2018 at 4:00am — No Comments

5 Challenges Dealers Face in Growing Service Profits

To grow profits in today’s automotive environment, many auto dealers are focusing on…

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Added by Scot Eisenfelder on January 22, 2018 at 9:30am — No Comments

Used Car Buying Tips

You finally have your driver’s license, and now the day has come to buy your first car. As a teenager, however, you’re probably not in a position to walk into the dealership and drive out with a brand-new car.

 

Odds are, you’re working with a relatively small budget, which means you could be looking at a used car. Buying a used car is a notoriously tricky experience, especially for someone without a lot of experience — and nobody can afford to be ripped off. Consider the…

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Added by Reid Zaritsky on January 22, 2018 at 7:58am — No Comments

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard.

 

For example, the simple statement…

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Added by Timmy D. James on January 19, 2018 at 9:17am — No Comments

Making the Most of 2018’s Automotive Predictions

2018 is underway and with the New Year comes a lot of predictions on how the automotive industry will change.  Are you ready for these changes?

If you want to keep your dealership in the mainstream with car buyers it is necessary to keep abreast of what is going on in the industry and make necessary adjustments and improvements in your sales practices, your…

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Added by Derek White on January 18, 2018 at 5:37pm — No Comments

BLACK BOOK DATA SHOWS ALL VEHICLE SEGMENTS DEPRECIATING SLIGHTLY HEADING INTO 2018

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.9%. Cars overall dropped -3.0% and trucks decreased -2.8% in value during December. All vehicles averaged a 12-month depreciation of -13.2% during 2017, compared to -17.3% in 2016.
Two vehicle segments tied for the lowest depreciation during December. Both…
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Added by John Sternal on January 18, 2018 at 1:52pm — No Comments

MAJORITY OF AUTO LEASES MAINTAIN 2017 PRICES ENTERING JANUARY

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Thirty-three different vehicles maintained their prices from the previous month to this month showing that lease prices are holding steady as we start off the New Year.
Only one vehicle is currently offered for less than $150 per month on Wantalease.com. The Honda Civic…
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Added by John Sternal on January 18, 2018 at 1:50pm — No Comments

Write Service and Write Your Own Paycheck Podcast- Episode 12!

Finally, the podcast you have been asking for! Jeff discusses the first four closes that work on any service drive. No pushing, pulling, or twisting arms, just professional salesmanship. Stay tuned for more closes in future episodes! Copyright 2018 Wm. Jeff Cowan

Click here to watch!

Also available on iTunes, Stitcher, and GooglePlay.…

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Added by Jeff Cowan on January 18, 2018 at 12:00pm — No Comments

Customer Pay is King

Having spent my entire life in and around fixed operations of car dealerships there have been many changes. One of the sayings I’ve heard is that the only consistent thing in car dealerships is change. And serious change has occurred such as warranty work being down and the regulations associated with it climbing. They are building the cars better and have become more complicated to…

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Added by Rob Gehring on January 18, 2018 at 10:30am — No Comments

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