So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?

The answer to this question is, it depends. We've got dealers who are successfully doing both. In my…

Sellers coming back into market, improved valuations, private buyer demand for large acquisitions, advantageous market fluctuations and ‘Trump Bump’ driving optimism in buy/sell market; Ford, Chevrolet, Toyota, Honda and Subaru top buyer targets



Irvine, CA, March 22, 2017 – Buy/Sell auto dealership activity is set to rebound to record levels in 2017, according to The Blue Sky Report®, a Kerrigan Quarterly, which today released its analysis for the full…

The popularity of transportation networks such as Uber and Lyft has increased vehicle purchase demand by their contracted drivers. These services come with strict vehicle ownership requirements for their drivers, which often motivates a new or used vehicle purchase.

Uber and Lyft are just two examples where consumers are using their personal vehicles in a…

Pinnacle Sales Core Values:

COMMITMENT. INTEGRITY. PERFORMANCE. REPUTATION. 

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Our Story

Our owner has over 20 years of experience in the Staffed Event and Direct Mail industry, and we believe in operating under the Pinnacle Sales Core Values at all cost. We've watched many new…

When I was a child growing up I used to challenge every order issued by Mom or Dad with a simple question why. I’m not certain I ever received a detailed description of why I should perform a task that they asked me to do, however the response was always the same. Because I said so, now just go ahead and do it. A sign of a good leader is they…

Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!

Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…

1. The Mission…

QUALITY > QUANTITY

Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all digital entities guilty of not delivering QUALITY, measurable solutions to…

Think it's possible for an everyday car at a dealership to one day become a collectible car worth millions? Vehicle valuation specialists, Black Book, analyzed several affordable cars that were once purchased modestly at MSRP and eventually became great collectibles. Here is the list, compiled by Black Book:

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

While I was at NADA this year, I ran into a dealer who told me that he had recently discovered something very upsetting. An ex-salesperson who went to work for the competition had been logging into the dealer's CRM and stealing leads, which the salesperson then proceeded to enter into the CRM at his current workplace. Apparently this had been going…

It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this month – without knowing whether that growth was influenced by customer…

The advancement of technology today is accelerating every day, and its influence on our everyday lives is enormous. To stay fresh, every business needs to keep up with this advancement, and even dictate rules, for that matter.

When it comes to mobile texting within your car dealership, one question appeared recently. This issue, whether or not to use…

After a quarter of a century, auto dealerships have finally started realizing that technology works for them, not vice versa. As 2017 has opened the door for innovation, such as virtual reality, but in order to reach this level, the entire car industry needs to pull the brake and realize the benefits of a proven technology. And the key is in text…

If everyday you woke up and weren’t tired….

If you were never sick…

If you never suffered the death of someone close to you…

If you never hit life’s walls- the sudden loss of a job you gave nearly half of your life to, the forced bankruptcy because the economy tanked, the 15 year ride or die marriage ending in divorce, watching your car get repo’d while you hold on to your 5 year old son for comfort, and/or the foreclosure of the only home your children…