In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?

Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.

Watch this week’s episode for more information!…

Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business.  When it comes down to it,…

These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away.



And, to further complicate matters, consumers increasingly shop and conduct their research using multiple devices, making it that much…

Facing troubles while booking a cab in the metro cities is a prevalent issue and this seems much more challenging in the rush hours. Even a few years ago, the scenario was the same, but with the introduction of an online taxi booking system, the situation has improved. Now, the people in the cities are getting habituated with the online booking…

There are times when sitting in a shop people witness unprecedented growth in some particular items of which they are not aware of. This demand of the particular rise is a game changer many times in positive as well as negative both aspects. If you are ready to cope up with the immense demand rise then no doubt you are going to make big money in short period…

A turbocharger is actually an air compressor. Over time, these diesel injectors are now extremely sophisticated. The manifold has to be the heavy duty on account of the high temperatures, so they are generally made from cast iron. The exhaust also has 100-cell catalytic converters to boost exhaust gas flow. Furthermore, the exhaust for Mercedes is intended to offer you a leak free connection and will certainly fit different structures…

LENNY GETS A DO-OVER



Those of you who are closest to me, you know that Len Bellavia is one of my better friends in this business. Not only is Len my personal attorney; he is perhaps the best Dealer Lawyer in the business.

You might remember that Len was the attorney that successfully represented hundreds of Chrysler Dealers during their bankruptcy and…

Chapter 1: Get Prepared

It’s time to get ready for NADA100!  For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes.  A convention this big isn’t for the faint of heart—and it’s not for the unprepared.  Here’s what you need to know…

Here's a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his--and your dealership's--former customers.

Now your competition is reaping…

In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state that the magic to winning customer loyalty is based on…

It is important to give yourself an ideal Christmas gift this time because of a number of reasons we have noted below.

1. You have worked hard for 11 months, and this is the time when you deserve some credit for the same.

Christmas is a time when you need to determine how hard you have worked hard in the last 11 months and what should you do in order to find yourself in a…

Your DMS Data is held hostage and it hurts your dealership financially EVERY MONTH. And it's been happening for years.

How? First, to be clear, I’m NOT a vendor that has anything to do with your data, though I have been--I don't have my own economics in this dog fight, but I do know how this works against you, is what I mean. I’ve seen it for many years now: Several…

This Week in Social Media

News for the Week of December 5

Twitter Users Can Now Create Moments on Mobile

Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more.  Twitter users can now create…

Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals – some are now as much as 15,000 miles between oil changes.

To put this into perspective, in the past, if a customer drove 15,000 miles annually they would visit the dealership on…

Learning to drive a car or any other vehicle is quite expensive. It requires lots of practice to drive on the road amidst traffic. A person needs to be well-trained before driving on the road.

Besides learning, the person is required to have a valid driving license before he/she goes on the road. A driving test is conducted before issuing license to the…

Dealerships that are winning in today’s marketplace have one thing in common.  They embrace innovation with enthusiasm.

Why?  Because they know that to edge out the competition and capture the attention of modern consumers, they need to consistently be a step ahead.  A step ahead of those who resist change.  A step ahead of those who insist on doing it…

In the unfortunate event of a car accident, there are three types of people whose support becomes inevitable. These three are the doctors who would take care of your personal injuries if any, your friends and family members who would provide care and support to you and lastly the car accident attorneys. If the car accident is a lethal one, you would need to deploy a car accident attorney who would help you recover the financial losses caused by the car accident as well as handle all…