Instagram Has 58 Times More Engagement Per Follower Than Facebook from AutoAlert on…

In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a third salesperson is involved?

Most…

Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation, and brand…

Currency trading is the buying and selling of currency on the foreign exchange (forex) market with the intent of making money. Currency trading is not for everyone as it carries a high level of risk. Before you begin currency trading, you need to understand your objectives, your risk tolerance and your level of experience. Once you have worked out where you stand, you can begin trading; however, it is important to realize that trading requires…

I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results and lead to sales. However, if the manufacturer mandated that dealers couldn’t publish that…

When you're busy working on your computer, what do you do when you see a little pop-up message notifying you that it's time to download an update? If you're like most people, you click on "Try Again Later," or "Try Tonight." You don't want to be bothered with having to download and install software updates.…

This Week in Social Media

News for the Week of October 10

Facebook At Work Getting Ready to Launch

This is a communication and collaboration network tool that aims to make work just as addictive as social media. The belief is that employees will be engaged when using the product. A per-seating price model is…

You've probably heard the term "Doing good is good for business." Many studies support this statement. Companies that become involved in their communities and support good causes enjoy tangible benefits, including:

• Increased employee engagement, morale and…

Working retail in the auto industry can certainly be taxing. Salespeople work 60-70 hour weeks to make a paycheck. Sales managers do so while also having to manage the sales team, create multiple reports and handle a multitude of tasks -- and the service department is just as overloaded.

Not surprisingly, frequently the excuse, “there’s not enough time,”…

The Internet has infiltrated your classic Road to the Sale—did you know that?  Think about it this way:  Would you let your salespeople lot-drop dozens of UPs without a turn?  Would you let them yell at, confuse, or manhandle your shoppers on the lot?  Or, worse yet, would you let them ignore your shoppers?

Your website does this EVERY DAY.  Take a second to ask…

Albany, N.Y. – October 10th, 2016 – Auto/Mate Dealership Systems announced today that its dealership management system (DMS) is fully integrated with Singlethread, an industry-leading service department text-message platform. Auto/Mate's auto dealer customers now have the option to implement Singlethread's messaging tool to communicate with service customers and have all records saved in each contact in the…

Have you stopped and considered how much money people are spending on their cars outside of the dealership? What if we could capture even a fraction of that number?

There’s a race going on between manufacturers to create the lowest maintenance vehicles. While this is great for customers, it’s…

Finally. Google has recently wrapped up two new updates. Cross-device remarketing is definitely something that has been needed for businesses. It will now allow you to advertise your products across multiple devices.

You might be thinking, “couldn’t we do that on other platforms before?”, and the answer is yes. But now there’s one extra step that is letting businesses tie more consumer information together across devices. …

Most dealerships are focused in on their customer satisfaction score. They look at the manufacturer index then rate their advisors and team members based on customers marking squares off the questions. Many dealerships even go so far as compensating employees for good scores and…

One of the common characteristics that I have noticed is how people impose limits on what they can do with their life. I recall a time when, I heard family members say regularly “I’ll never be anything but a blue-collar worker”. I have heard people say they will never be in management or they can’t do…

A recent article in Automotive News reports that the three-year employee retention rate at dealerships reached a new low, dropping by 2%. In fact, the study showed that only 1/3 of sales consultants stay at a dealership for 3 years or longer. The…

Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?

Brag Boards

Women rely on reviews 50% more than men and especially like reviews by other women. Reviews act as your 24 x 7 brag board by letting others hear the voice of…

You’ve know employees can cost your company a significant amount—much more than most companies want to think about paying.  But what do you stand to gain when you put in the time and effort to truly engage your employees and establish a positive culture throughout your business?

The connection your employees have with your customers is…

Performing these regularly occurring sales manager activities will insure we are investing enough in our dealership’s most valuable appreciating assets – our people.

● Have a notepad when desking deals 

– Take notes for debriefing our sales associates, don’t rely on memory alone.

● Debrief each deal 

– During a deal is…