This summer, Beepi, along with the Harris Poll, conducted a dealership survey attributed to the American consumers’ attitude towards car dealerships. This survey was sectioned off into a wide range of demographics. This included millennials vs. seniors, men vs. women, and parents with children vs. parents…

Over the years I’ve made thousands of visits to dealerships throughout the United States. I could spend several weeks telling stories and using examples of knowledge shared and gained without coming to completion. Throughout the good times and bad what makes it interesting…

Dancing With The Stars is back on television and my wife is working on the syllabus for her next round of dance classes. That got me to thinking about the similarities between ballroom dancing and the sales process. Here are 4 similarities to think about:

1. Someone has to lead

In dance, it is usually the man who leads. Leading is…

Enjoy one of our fun animations from our Advanced Phone Training about the importance of asking if it's a good time to talk!

Watch video here: …

The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.

So, what do managers do when they get nervous in the middle of the month – perhaps sales volumes aren’t on track, or inventory is making them…

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Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.

There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more…

This Week in Social Media

News for the Week of September 12

Facebook Updates Features for Video Crossposting

Recognizing the need for video creators to get the most views possible, Facebook announced its latest update, allowing publishers to…

Throughout the dealership industry, customer experience is evolving. With this adjustment in the market of customer satisfaction, dealerships have been put in a position of choice; adapt or be left behind. There are certain factors that have led to this, and these have dealt a major blow to many stores that refuse to take the steps necessary for customer experience survival. Whether it be the Millennial…

Personal finance experts often say the first thing you should do is negotiate the price of the car BEFORE you talk monthly payment. However, it is estimated that only 25% of car shoppers do this. It's important to do this because it shortens the "window" of the vehicle's lease payment. The window is often referred to as the portion of the vehicle a person pays in a lease, since they aren't paying for the entire vehicle.

Here's a comparative breakdown from Swapalease.com of…

As auto lease levels continue to reach new highs, auto lenders will continue to ponder the prospects of re-leasing some of the off-lease inventory expected back in the next few years. How can lenders identify which vehicles will make good candidates for a used-lease program? Black Book unveils its latest white paper, “How To Grow A Profitable Used Leasing Portfolio”, available for download by clicking here.

Black Book, a division of…

Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a need and a raving group of supporters -- animal lovers. Being a big animal lover himself, he…

Best Tips for Hiring People

Ever wonder what are the best tips for hiring? More times than I care to admit, I have had to listen to managers and leaders complain about their people. They tell me about how their people can’t do this or that. They lament about how their people will not do this or…

The dealership market is changing. A younger generation is growing in the management side of dealer operations, and with that comes a new found growth mentality. While many dealerships are doing well, and have shown a constant growth pattern quarter after quarter, the obvious question that appears would be to ask how long this growth can sustainably continue. That’s not the question we’re going to answer today.…

Urbandale, IA--September 12th, 2016--Flick Fusion today introduced FlickWidget, a responsive video display tool that has been proven to increase the number of video views on auto dealers' websites. In a pilot trial conducted with website and digital marketing vendor Dealer E-Process, FlickWidget was installed on the home page of seven dealership websites; including three Toyota stores, a Honda store, a Mainline (Buick, Chevy and GMC) dealer, one Ford and one…

Albany, N.Y. – September 12th, 2016 – Auto/Mate Dealership Systems today announced the integration of its dealership management system (DMS) with Traffic Control's customer relationship management (CRM), Internet lead management (ILM) and employee activity management (EAM) systems. Dealers using both Auto/Mate and Traffic Control solutions will benefit from the enhanced sales, lead and productivity…

http://lisacopelandinc.com/2016/09/09/win-a-copy-of-crushing-mediocrity-by-lisa-copeland-and-rene-banglesdorf/

LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it! 



There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.



For more information, watch Samantha in…

Millennials are tech-savvy, ambitious, and on the lookout for jobs that encourage upward mobility.  Most businesses are keeping their eyes open for these young professionals as well—and it makes sense, because by 2020, millennials will make up around…

Amazon. A giant in anything it sets its sight on. Now though, Amazon has decided to break itself into the automotive market, with excitement following its every move. Amazon.com, Inc. is launching a new automotive service geared toward car buyers. This new service is another sign of the company’s power, and its ability to structure its reach intelligently and proactively. The new service, dubbed Amazon Vehicles,…