What are you doing on Facebook to provide value?
By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business. Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.…
ContinueAdded by Paul Potratz on July 15, 2016 at 5:33pm — 1 Comment
So it’s been a long time since I wrote a blog (for myself, that is) but after attending Jim Ziegler’s Internet Battle Plan and watching a kid yell "I found a Pokémon!" then promptly walking into a wall then watching adult auto industry attendees, vendors and speakers choose to go Pokémon hunting rather than network with industry colleagues and dealers, it got me thinking.…
Added by Arnold Tijerina on July 15, 2016 at 4:30pm — 2 Comments
With any marketing campaign it is of utter importance to hit your customers where they are. Whether that be Social Media, Digital Media or Traditional Media. To brand your message you have to develop a trust in what you are marketing by making it familiar to your customer because they have seen the message enough to trust it purely from being seen. If you are marketing to them all around their digital footprint using Google and Facebooks Algorithms you…
ContinueAdded by Emil Whittle on July 15, 2016 at 10:42am — 4 Comments
You'll find more than 16,000 RV campgrounds across the United States ranging from luxurious to bucolic. And, exploring the beautiful roads in a motor home is the dream of many Americans. So, why not live this dream by getting your used home-on-wheels on the road this summer before selling your RV? All you need is a luxurious vacation on your rig, and explore some of the…
Added by Linda Wilson on July 15, 2016 at 3:03am — No Comments
These days, for most of us at least, the term “phone call” is now synonymous with “voicemail”. If we are having difficulty getting our prospects to call us back, it’s probably because our voicemail skills suck. Here’s a few quick guidelines to suck less. A lot less.
The basic voicemail structure is: 1) Introduce…
ContinueAdded by Michael D. Hargrove on July 14, 2016 at 6:30pm — 3 Comments
Company culture is a hot topic recently, and with good reason. Companies with a great workplace culture enjoy increased employee and customer retention rates, as well as higher profits.
But how do you know if your dealership's…
ContinueAdded by Mike Esposito on July 14, 2016 at 2:39pm — 5 Comments
Assigning leads, a core responsibility of a sales manager. Simply put however, it can be a hassle. Lead assignment requires a great deal of time and energy by knowing the who, what, where, why, and how, for every prospect that funnels into the dealership. This will always, because of human error, have mistakes that occur. A groundwork of rules…
ContinueAdded by Aubrey Hankins on July 14, 2016 at 11:07am — 1 Comment
I was about to be introduced by Blair Upton, a Senior Executive with General Motors Canada, to deliver the keynote address to all their senior leaders and dealers. The room was packed with over 600 highly successful people. The energy and anticipation was high, and I knew it was going to be a very special day.
We had been contracted to write,…
ContinueAdded by Paul Cummings on July 14, 2016 at 11:00am — No Comments
Internet leads suck. No one is calling me back. All internet shoppers are grinders. I can’t make any money in automotive sales. I need to invent the next uber or snapchat if I really want to make it in the world.…
Added by Elise Kephart on July 14, 2016 at 4:47am — 4 Comments
Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in your dealership and how you can use it to boost employee engagement, in turn, boosting performance, improving profitability, and increasing customer loyalty.
“All that from…
ContinueAdded by Joseph Little on July 13, 2016 at 6:13pm — No Comments
Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business
There remains an untapped opportunity in your sales plan now to implement. This will make a huge impact just by tracking and measuring a few new metrics.
Follow this: While half of car buyers are women, and that percentage increases to 53% for millennial women. 1 in 3 women out earn their husbands.
But how successful is your dealership in converting…
ContinueAdded by Anne Fleming on July 13, 2016 at 1:16pm — No Comments
Imagine that you are applying for a loan at a bank. As you sit there with the loan officer, you notice that she is using a laptop with an American Ninja sticker on the back of it. You laugh and point, "What's that? Is your bank sponsoring that TV show?" The loan officer laughs and shakes her head. "Oh no," she says, "I'm a…
ContinueAdded by Erik Nachbahr, CISSP on July 13, 2016 at 9:26am — 2 Comments
While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing, engagement, and providing value through content…
Added by sara callahan on July 13, 2016 at 8:28am — No Comments
When you think of customer ownership and customer abandonment both seem drastically different, but in the dealership marketplace they are all to often tied together. Take customer ownership: Bob gets a lead, and will forever own that lead, that lead is tattoo'd with Bob's name. Then we have customer abandonment: Bob takes a lead, but then Bob takes a vacation and the customer comes in. Bob's not there and the customer hears “I’m sorry, we can’t do your paperwork because Bob isn’t here, but…
ContinueAdded by Aubrey Hankins on July 13, 2016 at 8:26am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…
ContinueAdded by Black Book on July 12, 2016 at 4:05pm — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -1.7% during June, following light depreciation (-0.5%) in May. Cars overall saw noticeably higher depreciation at -2.2%, compared with trucks, which saw just -1.3% on the month. All vehicles are averaging a 12-month depreciation change of -15.4%, in line with pre-recession rates.
Sub-Compact Luxury Utilities saw the highest depreciation during June at…
ContinueAdded by Black Book on July 12, 2016 at 10:38am — No Comments
Key Tracking Systems for Car Dealerships is a mature market with little or no innovation in recent years. Names like Morse Watchmans, Keyper Systems, KeyTrak, etc are recognizable names for providing these systems.
Key and Car Tracking, llc is introducing the next generation of key tracking systems for car dealerships. Using an advanced cloud based application as…
ContinueAdded by David Whitt on July 12, 2016 at 7:30am — No Comments
I recently attended a few conventions where I had the opportunity to meet and talk with many automotive product vendors and automotive dealer principals. Often, the conversations revolved around relationship-building between the two. When asked, both the vendors and the dealers agreed that the most important thing in any business relationship is the…
ContinueAdded by Jeff Cowan on July 11, 2016 at 7:45pm — 1 Comment
3 Birds analyzes results of more than 42,000 Digital Newsletter sends to reveal impact on engaging defectors, building brand affinity, generating consistently impressive ROI, and more
Chapel Hill, N.C., July 11, 2016 -- As the amount of time consumers spend researching dealerships online increases, so does the importance of maximizing each communication that dealers send to their customer database. Many dealers have squandered the goodwill of their customers through…
ContinueAdded by Kristen Judd on July 11, 2016 at 4:49pm — 1 Comment
This Week in Social Media
News for the Week of July 11
New Snapchat Memories Feature
The new Snapchat Memories feature is a way for users to save Snaps and Stories on the popular app, allowing them to create personal collections of favorite moments. Memories will show up right below the Camera screen, allowing for easy access simply by swiping up to open. …
ContinueAdded by Joseph Little on July 11, 2016 at 4:46pm — No Comments
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