Swapalease.com, the nation’s largest car lease marketplace, recently conducted a survey in which drivers from Southern California were asked about their driving preferences, habits and largest annoyances. Most people polled (40%) said Long Beach to Los Angeles is the most difficult corridor to drive, with Anaheim to Los Angeles (25%) coming next.                                          …

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry

Connectivity and digitalization are the number one key trends disrupting the automotive business in 2016.  According to KPMG’s Global Executive Survey…

One of the most common frustrations I hear from dealership employees is vendor finger pointing. Have you ever experienced anything like this?

Your inventory management software is not delivering updated information to the DMS.…

While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense of community and the importance of being involved. A great example of this – and the impact it has had on the community – is the story of a dealership in Victorville, CA, featured…

"The Language of Closers: Communication that Wins," presented by CDK Global,

named 2016’s Most Valuable Insight at third annual DrivingSales Presidents Club

Salt Lake City, UT– June 13, 2016 – DrivingSales today announced that "The Language of Closers: Communication…

Microsoft buys LinkedIn for $26,000,000,000 cash ! Guess who is Next ?

Was this a good acquisition for Microsoft in your opinion ?…

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports sixteen lease offers currently under $199 per month, and thirty-six deals under $299 per month.  

The Ford Focus SE is the least expensive lease payment currently at $119 monthly, and the Toyota RAV4 LE FWD is the least expensive payment offered on a truck currently at $179 per month. 

Here are the top ten least expensive vehicle lease deals with the…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!

Watch this week’s Hard Facts to learn about some…

The time is NOW for anyone wanting success to make a plan on how to get better for the next season in your life. How do I get better? I get asked this all the time from wrestlers. 

As I think about how I improved so quickly in wrestling, only starting as a 9th grader at Chardon high school and later winning two Ohio State titles in my junior and senior years, including two undefeated seasons, it’s very clear to me how I did it. I CORRECTLY answered…

IT’S BEEN 20 YEARS SINCE THE LAUNCH OF OUR COMPANY, THE MAR-KEE GROUP.  MY GOODNESS, WHERE DID THE TIME GO?…

Are employees in your dealership using mobile tablets in service, sales and/or F&I departments? Despite much interest and even hype surrounding usage of mobile tablets in the dealership, the reality is that fewer than 50% of dealerships currently use or plan to use them in the near future.

Why the disparity between usage and interest? Primary reasons why dealers haven't yet adopted…

America's pastime offers valuable lessons that can be taken off the field and activated in the showroom. Each baseball film shown below contains powerful insights that car dealers can utilize to further increase sales and improve their overall strategy. …

Is it Worth It?

 

There will be many times in life that you have to make tough decisions. In the dealership and in your personal life, making these decisions can be simplified. Notice, I…

Are You Aware of the Untapped Market?

Bloomberg wrote an article last week about single women and SUVs. Over the past 5 years, small SUV sales to women increased 34%, compared to a 22% rise for men, according to MaritzCX. In this same time frame, premium small SUVs saw 177% growth in sales to women.

And among female car buyers, 40% aren’t married.

“There are single, professional females out there that need vehicles, and you…

All humans have feelings and those feelings can absolutely affect their decisions in life, including any products purchased, where they buy them and to which companies they are loyal. Large companies know this and realize that corporate social responsibility programs are important to brand image, customer sentiment and loyalty. And these programs can also motivate and…

With the growing market in the motor oil, it has become confusing to choose the best oil for your vehicle. Even when you take your car to the service garage, the automobile technician will confuse you to choose between different brands. Only an expert technician can help with oil changes Brockville has to offer you.



4 Types of Oil Changes Essential for Your Car’s Engine



1. High Mileage:



It is mainly meant for those vehicles that…

Buying a used truck can save you a lot of money over a new vehicle.From those small beauties to huge dinosaur Volvos, you have an amazing range to consider. If you are thinking to own something like a caravan, Volvos and Peterbilts are amazing choices. You may check some good options for used Volvo truck for sale.



1. Check your budget:



Everyone dreams of a better vehicle, I dream of owning a private jet. Dreams give us hopes, but reality makes us practical.…

For those who are new to the 3m paint protection film Ottawa has to offer, it acts like an automotive bra strap to cover your moving asset. The tinting helps to protect your car’s paint from any potential damage or scratch. There are many benefits that will make your car look like new for a long time.



Every tinting sheet comes customized and can be cut as…

Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!



Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!



In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…