We all love this industry and what it can, and has done, for our families, friends, country and our local communities. But, I fear that if we do not stop and take a serious look at where we are as far as operations and culture in our stores today, our future generations may be in jeopardy.

With the massive shift in the way businesses are being built today, it…

Even though the airless tire concept has been around since 2005, it was only in early 2015 that they have been made available to the public consumer. Tire giant Michelin was the pioneers of this concept, and Hankook recently announced that their airless tires should “hit the market very, very soon.”…

Most of the time, businesses wrongfully perceive the concept of creating a “Personal Brand at Work” to be self-serving for the employee and not having any form of positive outcome for the business. But the reality is there is no downside to having employees who are positively representing themselves to the world around them. When the words “personal brand” are brought up, characteristics such as self-awareness, willingness to improve themselves, and presenting themselves in a fun and…

Or Will It? Find Out Now!

When someone asks about marketing automation or inbound marketing, sometimes the best way to explain it is just to show them.

What you will get in this episode:

• A firsthand look at how it works
• How we build strategies using this technology
• Successful campaigns we have implemented

Learn more by watching the video below and get our marketing automation and inbound secrets on…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Most, yes most websites today are really not optimized for conversions. Is Yours?  It is a New Year, New Opportunities, New Attitude so let's make some changes by adapting. More is less today. Floating Chats, Redirects, multiple pop ups etc. Really! Too many clicks to convert. When you’re online how many clicks before you exit or bounce because it's too hard to find what our looking for? After 16 years in retail myself when I was approached by Vendors there was two questions I wanted to…

Today, technology must create a customer journey that allows a consumer to buy online, or start online, and pick up right where they left off in the showroom. The technology exists to accomplish this. Proof of that is right in front of our eyes in the Carvanas, Beepis, Vrooms and other such companies. They’re already leveraging technology to take sales away from dealers.…

About to really date myself with this blog but considering it was before most folks in the industry were around I hope you will find it interesting.

Let me take you back to the automotive industry in the mid 1970’s. It was the dawning of the use of technology in the dealership. Dealerships at that time were primarily single point domestic…

Hey Everyone, Happy New Year!

Just Bolt-Ons - Just letting you know about a new Performance Auto Parts business catered to working with both consumers and auto dealers to provide them all the performance parts that they may want. Whether it's as simple as an exhaust setup, cold air intake, or a supercharger/turbo upgrade. 

We are…

Digital advertising may be a rage today but the imperativeness of Banner advertising or vehicle branding cannot be dis affirmed.

It’s a kind of long term investment for your business marketing. Due to its cost effectiveness and long term use it is capable of competing with digitalized…

So who's waiting patiently for the 2017 Ford Raptor? I'm really impressed with the horsepower numbers but I'm happy with my 6.2 and the fact that my resell value is thru the roof right now! That is until Ford brings back the 6.2L or something bigger!

Check out the 2017 Raptor being tested in the Sand Dunes!…

Big data is a buzzword that’s been floating around the auto industry for some time now. Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching those people that aren’t your…

News for the Week of 12.30 

Google 360-Degree Storytelling on YouTube

Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories are now available for select Android users on the YouTube app, bringing an in-the-moment, virtual reality feature to users. Now,…

Are your shoppers constantly on their phones in your showroom? We've developed some strategies that can help you reach the customer in some new ways. Find out how to turn phone shoppers into sales on this week's episode of Think Tank Tuesday!

Earning customer loyalty in today’s society is especially tricky. As almost every retailer now has a loyalty program, it’s difficult to stand out and make your customer truly feel special and appreciated. Earning loyalty isn’t simply about giving something away. It’s about creating and nurturing a relationship that builds a brand advocate who will continue to patronize your…

Link building isn't dead, and it's not likely to die in 2016. If you want to build authority for your website to increase organic traffic, link building is still a crucial component of SEO.

The problem is, you may not be aligning your link building efforts with the standards that will lead to…

http://www.DealerSynergy.com 856-546-2440 

I Just Want To Sell A Car To You - Drake - Hotline Bling Parody from Dealer Synergy on Vimeo.

This video was created at the Internet Sale's 20…

What’s the Difference for Your Dealership? 

Ever wonder about the difference between your CEM and CRM?  What are the specifics of each, and how do they benefit your dealership—both individually and when strategically positioned to work together?  At first glance, it’s easy to think they’re synonymous, and while they have overlapping features, there are definitive…

Auto Dealership Business Model in for Disruptive Change--May Be a Revolution, a Collapse, and a Reinvention Soon

The current automotive dealer business model is in great peril and must change dramatically in the near future.

Are you crazy?  Auto Dealers--whom should now be called Automotive Retailers-- are having a record year in sales and profits in 2015.  Warren Buffett and AutoNation are buying up franchise dealerships --and there has never been a better time to be in…