All Blog Posts (12,630)

Why Do Auto Dealers Still Purchase Limited TILA Liability Coverage?

Why do dealerships keep purchasing statutory errors and omissions coverage that is not likely to protect the dealership if it is sued by a customer for truth in lending violations?

I’ve been handling dealership insurance coverage disputes for a long time. I thought the following insurance coverage form became obsolete by the early 2000's, but recently learned I was mistaken:

[A]ll sums which the insured shall become legally obligated to pay as damages solely by…

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Added by Greg Johnson on December 22, 2015 at 2:49am — No Comments

Don’t Blow it: Know Your Team

When I first started in the Automotive Industry in the 1990’s (I will not tell you how early so I don’t embarrass myself, but let’s just say it was early), I remember sitting in sales meetings and having the GM ask us over and over again “Why are they (customers) calling the dealership?” We (the sales team) would all shout out like some scene from George Orwell’s “1984” in…

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Added by Christopher "Kit" Rogers on December 21, 2015 at 8:40am — No Comments

Going the Extra Mile

Going the Extra Mile

Going the Extra Mile photo provided by hayden films institute
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Added by DealerELITE on December 19, 2015 at 11:00am — 1 Comment

Don't Wait To Increase Conversions and Leads

Use Scarcity and Abundance to Increase Conversions and Leads
This week on Hard Facts, Samantha shows you how to generate more sales by showing the scarcity to the consumer. When a shopper knows they may miss a deal if they don't act now, they are driven to make a decision. These strategies work wonders to boost leads in any market.…
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Added by Paul Potratz on December 18, 2015 at 3:04pm — No Comments

5 Digital Trends Sticking Around for 2016

As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more. However, which trends in 2015 will…

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Added by David Metter on December 18, 2015 at 12:35pm — No Comments

Is RedCap the Answer to Increased Service Revenue & Customer Satisfaction?

A recent article in Automotive News highlighted a start-up seeking to help dealers offer loaner cars and delivery/pick-up services without the additional expense of staff. RedCap Automotive Technology is a concierge service that provides drivers in…

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Added by Chris Miller on December 18, 2015 at 8:32am — No Comments

Florida Governor Rick Scott Honors Showroom Logic for Job Growth

Florida Governor Rick Scott and Lt. Governor Carlos Lopez-Cantera visited Showroom Logic’s Miami, FL office yesterday, recognizing Miami’s fastest-growing company for adding 58 tech-sector jobs in the last two years.

Governor Scott presented Showroom Logic CEO Neal Gann with the Governor’s Business Ambassador Medal. He also recognized two key employees:…

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Added by Robert Monson on December 17, 2015 at 6:00pm — No Comments

5 Ways to Maximize Your Dealership’s Service Revenue

customer service

5 Ways to Maximize Your Dealership’s Service Revenue

Consumers head into dealerships to not only buy cars, but to service the ones they own. This is stating the…

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Added by Larisa Bedgood on December 17, 2015 at 2:57pm — No Comments

Metrics 101: Is Your Content or Social Media Marketing Working?

So, you’ve recognized the value that social media and content marketing present for your business. You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your organization to start creating unique content for your blog or website and are seeking out content daily to…

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Added by sara callahan on December 17, 2015 at 9:50am — 1 Comment

How to Reduce Employee Turnover

In the 2015 NADA Workforce Study, one of the most shocking statistics to me was that only 33% of all sales consultants hired reached their three-year service anniversary; which means that 67% of sales consultants that were hired quit within the first three years.

 

The high turnover rate among car salespeople as a whole leads many dealers to shake their heads…

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Added by Mike Esposito on December 16, 2015 at 7:37pm — No Comments

FED UP WITH SERVICE DECLINES?

We all know the term “declined service repair.” Increasingly, I hear service departments are having a hard time keeping customers in the service lane to get those declined services done.

Imagine if financing didn’t exist for vehicle purchases. Chances are that very few would ever be able to own one, despite the desire to do so. The same situation applies to service repairs. I bet that a good number of your customers are declining service repairs not because they don’t want them, or…

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Added by Dan Beres on December 16, 2015 at 2:27pm — No Comments

Why Not Now?

Why Not Now?

 


This is the time of year that most people begin looking forward to next year, setting goals and objectives to reach. There are several ways to work the numbers, as some people want the objectives to be lower and easy to obtain. Others set their objectives aggressively, believing they can accomplish more. Some manager’s use…

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Added by Rob Gehring on December 16, 2015 at 12:24pm — No Comments

Navigating SEO: How to Be Realistic with SEO Expectations

SEO Expectations

SEO and realistic expectations don't go well together. On both sides of the aisle, there are issues that harm the digital marketing campaigns of businesses across the country and cause doubts about SEO as a viable and ROI-driven service.

The problem starts with SEO vendors. For years now, the focus has been on achieving…

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Added by Timothy Martell on December 16, 2015 at 11:00am — No Comments

The New Year + Neuroscience | The Basics of Selling MORE Cars to Women, Part I

As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s bottom line and creates happy women customers that remain loyal to your dealership. Toning down the Limbic System and firing up your Neocortex will help…

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Added by Anne Fleming on December 16, 2015 at 8:00am — 1 Comment

Why Live Chat and Responsive Websites Will Grow Your Engagement

The automotive industry has seen an influx in sales stemming from online traffic over the last few years, and consumers are not letting this trend die down any time soon. Dealerships that take to heart customers’ demands in the online realm will boost their bottom line by integrating live chat software on their sites and utilizing responsive website…

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Added by Joseph Little on December 15, 2015 at 5:03pm — No Comments

Follow these 6 principles to make money

There's No Such Thing as Easy Money, But Here's How to Make Money
Making money is easy when times are good. Now what do you do when times are tough? I've helped many dealer principals pull out ahead when times look tough. This week on Think Tank Tuesday, here's the 6 principles to make…
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Added by Paul Potratz on December 15, 2015 at 3:07pm — No Comments

Market Activity Slows as Expected near End of Year

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on December 15, 2015 at 12:17pm — No Comments

Auto/Mate Integrates with CRMSuite, Improving Business Intelligence at Auto Dealerships

ALBANY, N.Y. – December 15th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it has recently integrated its dealership management system (DMS) software with CRMSuite. Dealers using both Auto/Mate and CRMSuite will benefit from the increased business intelligence that the DMS and CRM deliver via real-time data exchanges between the systems.

 

“Our Open/Mate integration program is very inexpensive…

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Added by Mike Esposito on December 15, 2015 at 10:31am — No Comments

How New Car Owner Clinics Can Foster Customer Loyalty

In dealing with the customer experience, all too often the conversation centers on the customer’s buying path from initial contact through the sale. What many businesses don’t think about, however, is that the sale is only the start of the relationship. Customer loyalty is built through a consistent customer-centric experience. In the retail automotive space, this is more…

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Added by Mike Gorun on December 15, 2015 at 8:23am — 1 Comment

Have a Baby Video Blog Post

"Watch my #HUMPDAY VIDEO "Have a baby" #SERVICE #ADVISOR #SALES #TRAINING #AUTOMOTIVE #CARS - click here to watch video:http://ow.ly/VDzhK"

Added by Jeff Cowan on December 14, 2015 at 2:53pm — No Comments

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