A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Manager who has seen it all. Sometimes, seeing it all means it's difficult to pick out the gems that you've come across in your career.

In talking about customer retention, it's easy to see the importance of…

How Do I Manage Facebook's New Private Customer Messaging?

Have you heard the news? Facebook will soon allow customers and companies to take their conversations to a private chat. On this week's Hard Facts, Samantha covers this latest feature roll-out and what it means for you.…

Forget the Billboards: 74% of Consumers Rely on Social Networks to Guide Purchasing Decisions

Social media holds a powerhouse of capabilities for your dealership. And don’t let the name fool you; it’s not just for socializing. It’s being utilized for everything from shopping to research to networking and pretty much anything else your mind can conjure up.…

From Susan Givens, Publisher of AutoSuccess Magazine

Listen on Website - Listen on iTunes

Selling a car is great, but should it be the ultimate goal of your dealership? While selling a vehicle may be the measure of…

Think about the last time you scrolled through your Facebook newsfeed, Twitter account or Instagram feed. How long did you spend on each post? My guess is probably less than a second. Most people don’t spend a lot of time analyzing and reading every post that infiltrates their newsfeed from their networks. A typical user will scroll through and, when something…

The phrase "quality content" has become somewhat of a joke within the SEO and digital marketing community. It's used so often when giving SEO advice--typically without further detail or actionable instructions--that there's no way for a non-SEO to truly grasp the meaning behind it.

But…

The phrase "quality content" has become somewhat of a joke within the SEO and digital marketing community. It's used so often when giving SEO advice--typically without further detail or actionable instructions--that there's no way for a non-SEO to truly grasp the meaning behind it.

But…

MIAMI -- Showroom Logic has been recognized as the 143rd fastest-growing company on the 2015 Inc. 500. This is the second year in a row they have ranked on the prestigious list. With over 2700% growth between 2011 and 2014, Showroom Logic continues its rise as a leader in digital marketing technology.

"It’s an honor to make the Inc. 500 list two years in a row," said…

Gross Revenue Optimization (GRO) to be presented to automotive dealers at four key conferences: DealerSocket User Summit; Digital Dealer Conference & Expo; DrivingSales Executive Summit and Fixed Ops Conference & Expo

Daytona Beach, FL – August 13, 2015 – DMEautomotive (DMEa) today announced that Gross Revenue Optimization (GRO), its groundbreaking methodology built upon a foundation of statistical analysis…

News for the Week of August 10, 2015

Hey everyone! @SocialLittleman here with your weekly social media news and highlights.  I’d love to hear if these updates are helpful to you, so leave me a comment, Tweet or Facebook me and let me know!

Instagram Ads API Partner Program

As promised in June, Instagram followed through and…

Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a credit application. Those may be pretty low-funnel…

If you should be buying long term advantages from the dealer SEO strategies that you have adopted, you then need to make sure about the campaign that you have in the offing so that it is going to be useful for the promotion of your dealership. That will help you to have probably the most of SEO for dealers, where you can utilize the strategy depending on the market.

Recently I’ve come to know a professional football player named, Jacobbi McDaniel. Jacobbi is an undrafted free agent from Florida State University that joined the Cleveland Browns last year. I attended a training camp session last week as his guest in the family and friends tent. I think we can all learn something about car dealerships through this…

Everyone that reads my newsletters or attends the conference call has a common thread. We want to improve. Today we are going to look at what I believe is a common thread for improvement. We must "challenge our normal".



 Everyone has a routine they follow every day in their personal life, as well as corporate.…

Check this out I am being featured in August addition of Service Drive Today!

In this particular article, I am not only talking about how the Service and Sales departments need to work together, but how to get them to achieve this goal at your dealership! #moreproductivity…

Company named preferred chat and telephony partner for Zimmerman’s retail automotive division

West Palm Beach, FL - August 12, 2015 – Gubagoo Inc., the fastest growing chat and website engagement provider for automotive dealerships, today announced a strategic partnership with Zimmerman Advertising. Gubagoo’s high-converting “smart” chat and…

New “PreQual” feature revolutionizes online dealership financing; makes it easy for consumers to prequalify for financing without impacting their credit score

Mission Viejo, CA – August 12, 2015 – eLEND Solutions™ today announced the addition of “Get Prequalified in Seconds” to CreditPlus™, giving automotive dealers the first-ever online, instant prequalification lending solution and…

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined -1.3% in July. Domestic cars decreased -2.1%; import cars changed -1.7%; domestic trucks changed -0.6%; and import trucks changed -1.3%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.



Truck segments held seven of the top spots for strongest retention on the month, led by Full-Size SUVs…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

Based on auction observations and dealer feedback, the Black Book editors noticed a reversal of the typical pattern of depreciation over the last few months, with car segments averaging lighter than normal depreciation and…

If you have been working in a car Dealership where everything is based on the number of units sold, you may not spend much time thinking about Gross.  If all the bonuses are paid for units sold, then you will do whatever you can to move the iron just to get to the bonus money.  If you are selling price alone it is hard to resist the temptation to sell to the Manager instead of the Customer, but…