Take Back Your Brand: Secret Strategies for a Thriving Dealership

Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and…

According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while also helping to support local businesses.…

If you want to get high ranking in SERP pages, then it is very important that you are using the balance keyword density in the content of the your website. In Auto marketing, it is highly recommended that you are getting the help of all the right tools, to ensure that the website is promoted in a right way across the segments in the internet.

This article addresses the indirect auto lending process (a/k/a "dealer arranged financing"). While the article relies heavily on cases I have defended for dealerships here in Minnesota, the same process is involved across the nation. In Minnesota, an automobile dealership is a “retail seller” as defined by the Motor Vehicle Retail Installment Sales Act (“MVRISA”), Minn.…

Take Back Your Brand By Building Trust

The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but…

Urbandale, IA--July 27th, 2015--Flick Fusion (www.flickfusion.com) announced today that Premier Solutionz, a leading provider of lot service and inventory management services to auto dealerships in Colorado, is using its Live Video Walk Arounds to help auto dealers increase website visitors, leads and sales.

One of Premier Solutionz' clients is Tynan's Nissan and Tynan's…

In determining the effectiveness of video marketing, perhaps the metric most used is views - How many views did this video get? In fact, in a recent study by Yahoo-owned video platform Brightroll, 31 percent of polling respondents from over 70…

Large-scale data sets, predictive analytics, massive figures and complex equations…

For some dealers, understanding marketing and utilizing big data can be complex and overwhelming.  Let’s face it: we are not statisticians, engineers or mathematicians. For the most part, we are sales people, accountants, service advisors and techs who have grown our way into management and or ownership somewhere along the way.  Big data can be scary and so is the “fear or the…

ALBANY, N.Y. – July 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Autopoint, a Solera company and a leading provider of revenue and retention solutions for auto dealership service departments, has completed integration of several of its products with Auto/Mate's dealership management system (DMS). Auto/Mate customers now have the ability to access Autopoint's advanced scheduling and shop loading features…

When you ask a car dealer, “How much is my car worth,” you’re not going to get the precise answer you’re looking for. During negotiations for a trade-in on a new car, a dealer answers the question, “How much is my car worth,” with the number that the car is worth to him in this particular deal. Most car dealerships only make money on new car sales, and they consider all trade-ins a nuisance. That means that any money they’re offering on your used car is being subtracted from the discount…

There are many reasons why you might need to know how to sell a wrecked car that ends up on your property. If you have a serious car accident, and your insurance company decides to pay you a lump sum rather than pay to repair the car, they might let you keep the non-running wreck. Another common way for a homeowner to end up with a wrecked car on their property is if they’re in a serious accident, but they don’t have collision insurance on the car. That means that the insurance company will…

If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing services.

It's spam. That's the bad news. The good news…

NEWSFLASH: Consumers are tired of wasting 3-5 hours of their lives buying a car.

The average prospect today has done more than 19 hours of research before they ever set foot on your lot; so they know what they want to buy, they just don’t want to spend an entire day buying it from you.

Recognizing the need for speed, some dealerships have done a decent job of abbreviating their Road to the Sale for many customers: getting them from the Meet & Greet through the…

Mobile Internet market develops in leaps and bounds from year to year (according to app developer theappsolutions.com). 2015 can be rightfully called the year of mobile market breakthrough with impressive 22% of all online sales in the US made via mobiles. 2015 isn’t over yet. However,…

The 99 Series: We’re Back!

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Welcome to the Hope-Is-Not-a-Strategy post, where I remind everyone about the new way we generate buzz around our brand…hint: it’s not like the old way!  Social media…

As reported by Automotive News, Volvo is rolling out a lifetime warranty on parts and labor for all vehicles serviced after the factory warranty at any Volvo dealership.  Volvo claims that “the lifetime parts and labor warranty is a commitment to both…

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In this episode of the FuzeCast show, MotoFuze VP of Social Strategy, Joey Little, Director of Content and Marketing, Kristin Huntley welcomes team member and Data Scientist, Paul Chua to the podcast for a discussion on data driven social strategy and defining true engagement.  Paul is a strategic member of the MotoFuze Development Team.  Most of us don’t exactly…

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the quantity of leads. The more high-quality leads you get,…