What if you could utilize technology to easily understand customers’ behavior and engage them in a more effective, more targeted conversation via digital channels? And what if that same technology seamlessly utilized integrated behavioral patterns and analytics to target ready-to-send campaigns you could access and execute from an easy-to-use platform?

Enter…

I just finished writing an article for Service Drive Today. The article will be published in August’s edition of the magazine. In this particular article, I will be talking about how to get your sales and service departments to become more cohesive and more productive in their day to day operations. Sales and service departments have become information silos that we must…

Gone are the days when motorcycle riding used to be the sole preserve of men. An increasing number of women across the world are now taking up motorcycle riding. As per the stats available, around 12-13% of motorcycle owners are women. Although they are still in the minority, the number of women motorcycle drivers is increasing at a rapid pace. Here are some of the main reasons why women should ride a motorcycle-…

Attendees who pre-register online by Friday, July 31st can enter to win a free hotel room up to two nights

ALBANY, N.Y. – July 20th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it will be hosting its Fall User Summit in Oak Brook, IL near Chicago on October 12th and 13th, 2015. Auto/Mate's dealership customers are invited to attend the event that features…

http://www.BradleyOnDemand.com 856-546-2440

Make Money Mondays with Sean V. Bradley - Special Edition with Erich Gail of The Cardinale Auto Group #4 Wards Top 100 eDealers

Epic Ways to Tell Your Brand Story

Storytelling …

Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased by 400 percent – a huge rise over its September, 2014 numbers of 1 billion per day,  to an incredible 4 billion per day. That’s a significant rise in less than a…

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2015 Keynote Speaker For Tech Talks At Industry Summit,…

Lay your foundation to create a conducive sales environment. Protect and maintain this foundation. 

 

If you don't believe this is one of the primary responsibilities of a GM/ Owner/Manager, I bet know what type of sales environment you have created.

 

"Attitude is everything", "Your attitude determines your altitude", "Everything starts with attitude", slogans and banners and pictures are all over every auto…

Latest Facebook Update Is Exactly What We've Been Looking For

Facebook is the 3rd largest search engine, and they are about to make some changes that will affect your Facebook advertising. With this change, we will be able to get better analytics, better bids, and much better campaign options. There's also a big update coming to the mobile Facebook app you will need to know…

Putting Social Media to Work at Your Dealership

There are two opposing schools of thought regarding social media and business; some believe social media can boost your brand into orbit, while others are steadfast in their belief that no amount of social media interaction will have an effect on your success. After reading this article, you’ll not only know why this argument exists, but you’ll also finally get an answer to your questions about whether social media really can work to…

Click here to hear Mark Tewart's latest AutoSuccess Podcast discussing the role of resilience in success in both sales and life.

In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.

In the past, personal branding by salespeople was geographically restricted, simply because the technology didn’t exist to go much further. Salespeople would find strategic places to…

Getting people to download your Dealer App is easy and fun.  It doesn’t cost much to market your app and get customers using it.  Dealers around the nation have experienced increases in sales, customer retention and customer satisfaction when they actively promote their DealerApp.  Dealers recognize that since people love apps, giving them a Dealer App that offers an easier way to do business and communicate is a very good thing. 

There are many ways out there to promote your…

Consistency is Key: Branding with Purpose

Bruce Springsteen once said, “Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long…

Quick Quiz: If you’re part of an automotive dealer group comprised of anywhere between 2 and 290 stores and you do not run a centralized sales BDC, then you’re:

• A) Wasting Money
• B) Losing Sales
• C) At a Competitive Disadvantage
• D) Not Leveraging Your Economies of Scale
• E) All of the Above

If you answered E, congratulations! You’ve recognized the downside of sending your inbound leads and phones to those black holes…

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.

Marketing today mandates an omni-channel approach. No longer can you simply rely on a website and traditional…

This Week in Social Media and What it Means to You

News for the Week of July 13, 2015

Facebook News Feed Controls…