If you’re in business, I’m sure you’ve been introduced to the concept of content marketing. Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many reasons.

Content marketing can be powerful, if done properly. It is more than simply…

Black Book, the provider of independent valuation data for cars, trucks, collectibles and specialty vehicles, has analyzed auction prices of exotic collectibles, with particular emphasis on the Aston Martin DB5 Coupe, the Ferrari 250 GTL Lusso, and the Mercedes-Benz 300SL Gullwing. From 1977 through 2008, each vehicle appreciated in value roughly 5% annually. Since 2008, these vehicles have appreciated between 20% - 60% annually. A new, younger generation of collector has taken to this genre…

Salespeople all over are making a critical mistake that's setting them up for failure. This week in Think Tank Tuesday:

• Learn the one habit that's holding you back.
• Establish a long-term plan that's actually achievable.
• Thrive where many others are failing to succeed.
• Implement today's tips to break your bad…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

The Black Book editors identified an increasing number of car segments displaying greater week-over-week depreciation from data within the auction lanes. In fact, Near Luxury Cars was the only car segment with a positive…

As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may need.  In reality, I shop more than my wife and kids… they just don't go…

New “Check, Inspect and Protect” platform helps auto dealers sell used cars faster, and at a higher profit, while giving today's used car shopper more peace of mind

Las Vegas, NV – May 12, 2015 – SureSale, the certified pre-owned marketing program designed to change the way used cars are bought and sold, today launched its upgraded certification platform –…

Showing up today matters. …

This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.

There are three key ingredients to a proper automotive SEO awesomesauce. You can taste for these…

I spend a lot of quality time with auto dealers, and am often surprised at the state of their online marketing programs. Sometimes I am even downright outraged at how some online marketing…

I need you to be on this Live webcast on Thursday, May 14 at 3:07 PM EST,'How To Use Periscope To Sell Cars.' This free tool will increase sales and drive traffic to your dealership. 

All you need to do to attend is …

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – May 11th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Lead Information Services, LLC (LIS) a developer of internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has fully and successfully integrated its solutions with Auto/Mate's dealership management system…

Remember the days when television actually closed for the night? In those days, if you were up late enough, inevitably you’d hear the Star-Spangled Banner followed by that creepy off-the-air snow that is a potent reminder of the movie Poltergeist.

Television has been a part of most people’s lives since the late 40’s. DVRs or online streaming weren’t even a…

CARCODE SMS, IS THIS EDMUNDS DIRTY TEXT CAPER?

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Are Dealers Being Set Up Again by one of the Dirtiest Players? Is it another trick?

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DISCLAIMER: It is only fair before you read this to say out front that I personally despise …

On-campus education vs. online education! Is one better than the other? Can one completely replace the other? Indeed it seems that online education is the way of the future. Educational institutions, corporations and government organizations alike already offer various forms of electronic teaching. However, can a computer truly replace a teacher and a blackboard?

How people learn

Each individual has a form of learning that suits them best. Some individuals achieve fantastic…

On-campus education vs. online education! Is one better than the other? Can one completely replace the other? Indeed it seems that online education is the way of the future. Educational institutions, corporations and government organizations alike already offer various forms of electronic teaching. However, can a computer truly replace a teacher and a blackboard?

How people learn

Each individual has a form of learning that suits them best. Some individuals achieve fantastic…

79% of salespeople that use social media outsell their peers. On this week's Hard Facts, Samantha discusses 3 apps that will revolutionize your business.

http://www.DealerSynergy.com 856-546-2440

Dealer Synergy Wins The 2015 Platinum  Dealers' Choice Award For BEST Internet Training Provider! Thank You For Voting For Us!

Thank you EVERYONE who voted!! Dealer Synergy​ just got notified that We Won the 2015 Platinum Dealers' Choice Award for "Best Internet Training…

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 was largely unchanged in April, with 0.0% registered depreciation during the month. Domestic cars increased +1.1%; import cars changed -0.8%; domestic trucks increased +1.5%; and import trucks changed -0.2%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.



Premium Sporty Cars saw the largest…

I find it interesting that many dealerships blast a client with high-pressure sales tactics on maintenance items before they even diagnose the primary concern. If a customer brings their car in for a squeaking noise in the brakes, and they are offered $856 of other maintenance that is needed in the advisors mind before discussing their primary concern, this advisor is heading for trouble.

Many times technicians and advisors recommend services based on the latest…