STOOPID IS AS STOOPID DOES!

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STOP LOOKING STUPID ONLINE

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IF You act like Forrest Gump, and your grammar and spelling sounds like Forrest Gump wrote it; don’t be surprised when people call you Forrest Gump.

“Stoopid is as Stoopid Does.”

The words you write reflect on you and take away from whatever message you’re trying to say. Learn the few simple things I am writing about here…

Here – means ‘At this…

An article last month in USA Today, revealed that General Motors plans to dramatically cut the warranty coverage on Chevrolet and GMC vehicles beginning with 2016 models. Additionally, GM is halving those brands’ maintenance-free programs. According to…

When is too much follow up? When do you stop calling that customer?

This is something that’s been debated for many years. When I started selling cars, I was told the 3 Strike Rule…Once you’ve made three follow up phone calls that haven’t returned, you cross them out and move on to the next one. But others think, follow up, follow up, and follow up until they tell you to rack off… So which one is it? …

"The Importance of Quality Response," presented by SCI MarketView,

named 2015’s Most Valuable Insight at third annual DrivingSales Presidents Club

Salt Lake City, UT– April 8, 2015 – DrivingSales today announced that "The Importance of Quality…

Salespeople seem to fall in to one of two classifications – worriers or warriors. There are some scattered between these two extremes but most would be categorized as one or the other.

Worriers are always worried about where the next sale is going to come from. They congregate near the front door, keeping an eye out for the next prospective customer. Usually,…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

In this week's report, the Black Book editorial team takes a close look at this past week's valuation trends, with a special insiders look at activity within the Specialty Markets. Tax season buying and selling…

We all have had customers that cause us nothing but grief. How do we give them the service that illustrates our commitment to customer care? It seems no matter what you do you just can't make them happy. You want to keep them as customers because you need your RO counts to keep climbing. Read this article in its entirety and you might think of these customers a little differently...…

FIRING A SALES PERSON

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This may generate some sparks, but; it is the way I see it and the way I teach it and the way I do it in the real-world. 

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When do you Fire a Sales Person?

Answer: You fire a Sales Person at that Point when you realize they are Never-Ever going to make…

The average woman visits 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Women perceive these stores as more trustworthy and comfortable places to do business with and go there first. That is ROI.…

Training and consulting with America’s car dealers is both fun and frustrating. Fun, because selling cars at retail presents one of the most challenging and (yes) entertaining pursuits one can endeavor to undertake. Frustrating, because car dealers have been presented with so many “quick fixes,” “magic bullets,” and “game-changers” over the past 100+ years that most…

Part of the allure of social media is seeing all of the fun and creative content that your friends have discovered and shared. For brands, it’s a never-ending process concocting that perfect content that engages consumers while delivering a brand message. There are many brands, communities and media pages on Facebook – all vying for your attention. However, the last competitor that you’d expect to join the race would be a police department.

Most police departments have…

• Do you need more traffic to your website?
• Do you want people to know who you are?
• Are you willing to evolve and try new things? 

On this week's Think Tank Tuesday, I will cover how you can use a new technology to increase your brand awareness.…

Award-winning customizable mobile technology helps Aftermarket retailers retain and engage with today’s “always-on” consumer

Daytona Beach, FL – April 7, 2015 – DMEautomotive today announced the launch of Service Connect, a new mobile app built for the unique needs of the Aftermarket service provider. The technology upon which Service Connect is built…

CallSource manages over 8 million calls to dealerships every month and analyzed nearly 2,500 calls to determine how auto dealers can convert more service calls into appointments

Westlake Village, CA – April 7, 2015 - CallSource, the U.S. leader in call management, tracking, and training, conducted research into best practices for…

Custom Digital 360 Dashboard, 3 Birds Academy and Neighborhood Watch provide powerful new tools for Toyota and Scion dealers to monitor their “virtual dealerships”

Chapel Hill, N.C. – April 6, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A., Inc. to bring comprehensive technology solutions to Toyota…

A very interesting dynamic occurs when business is good...standards of performance often fall and many managers back away from managing performance. They just let people do what they do and try to keep up with penciling deals and managing inventory. After all...sales and profits are good.  However, when business is not good, then everyone starts to look at ways to…

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 depreciated by an average of -0.7% during March, slightly less depreciation than during February. Domestic cars increased +0.9%; import cars changed -0.9%; domestic trucks changed -0.3%; and import trucks changed -0.9%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.

 

Luxury SUVs saw the largest…

How To Set Up Your Marketing Like A SuperHero!…

Everywhere I go, I’m told by salespeople that everybody just wants to shop me on price!



That regardless of how a good job I do throughout the sales process, regardless of how much rapport I build with the customer, they still will go down the road for a hundred dollars cheaper after seeing it on the internet. Now while I agree with that statement. We have to be doing more to overcome the price shopper. If we want to sell more cars, and if we want to increase our…

ALBANY, N.Y. – April 6th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the release of a free eBook titled "The Auto Dealer's Ten Step Guide to Creating Customer Loyalty: No Customer Loyalty Program Needed!" The eBook shares management and leadership principles proven to increase customer loyalty and generate higher profits, such as focusing on employee…