With most of the country in quarantine, people are more reliant upon digital applications like Netflix and Amazon than ever before. Netflix reportedly had 16 million new subscribers in the first three months of 2020 due to the coronavirus. It’s no…

Automakers from all over the world are introducing new design looks for their dealerships in an effort to increase the impact of the physical showrooms. Car buyers begin contact with the dealer by walking into the facility, which is why the look and functioning of the building still matters. As a matter of fact, automotive dealership facility design is…

Due to the current pandemic, customers are increasingly doing more shopping online. The current transformation to a digital retailing manner of car buying saw dealers scrambling to adapt to their current state’s requirements. Some dealers were shut down completely, others were able to sell online and some didn’t close at all. Regardless, dealers were still at…

In this episode, KPI Cafe Host Dane Saville brings back Car Biz Done Better's Sean Welsh to discuss ways to lead your dealership that demonstrates value for fixed operations and its people. There is a host of topics covered, outlined below, throughout this more than hour-long episode that will help ensure that your dealership doesn't play the same ole' song.…

Today's environment:

Sometimes when I look at an auto dealer website I sit back, scratch my head, and wonder if they have ever scheduled an appointment for dealer service on their website? Not to mention all the bots that pop, and all the flashing offers! It is the farthest from the basic tenets of what makes anything usable today on…

Can you imagine if your best month was 167?

How about if you sold 1,582 units in one year?

At the end of 2017, we were all shocked by his numbers and in awe of Ali’s humble heart. He began every interview with thanks for all the people who shared in his victory, always insisting that he was no better than…

Before the Covid-19 pandemic and economic crisis, dealers have been struggling to adopt and perfect digital retailing and the need has accelerated at staggering speed. Data from McKinsey & Company show…

The world of marketing can get pretty complicated. Managing your Search Engine Optimization strategy, optimizing your Conversion Rates for first click or last click, and then following through to tracking the metrics on your marketing dashboard can get overwhelming. Outcomes matter, and even interim outcomes matter.

However, there are times…

As the weather heats up, sales traditionally tend to cool down in the dealership. We’ve all been there. This year, though pent-up demand has caused sales to soar for some, economic uncertainty still looms over many car buyers, and it will be prudent to focus on multiple revenue streams.

So, how can your dealership weather the uncertainty and…

Leading Digital Advertising Platform Helps Toyota Dealers Promote Fixed Ops Programs & Offers

ATLANTA, July 15, 2020 -- PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has expanded its …

In recent months business owners have had to adapt to a global pandemic, economic shutdowns, employee layoffs, peaceful protests and riots, and operational efficiency changes to help deal with all the above.

So, you may think it’s understandable if you’ve been ignoring your content marketing strategy. However, turbulent times provide an ideal…

Some dealers miss opportunities to gain acceptance of service recommendations or upsells simply because consumers do not know why they are needed or important. Many advisors share the “canned” description. However, if the customer is not right in front of you it can be hard for them to understand what you are going on about and so they decline the…

With Covid-19 creating a ripple effect across the socio-economic fabric of America, life as most of us know it has been disrupted, especially that of the retail customer journey which has migrated into the digital landscape. As a new normal materializes, even the more technophobic consumers have taken to digital retail platforms and applications to meet…

We’ve reached the end of our video series, Communication is Key,…

When a customer has credit issues , it becomes more difficult to get them in the door. Keep in mind that you are probably not the first dealer they have talked to.

To help, here are some questions and answers I have used over the last 39 years.

Q. Am I guaranteed to get a car?

A. Yes and No, Yes, I have seen it happen every day. I have seen many customers walk in and drive away in a car the same day. No means that you have not come in yet to choose a…

In the second episode of this sixth season, Host Dane Saville is joined by Shawn Armorer to discuss methods to maximize the efficiency of your fixed operations with the right processes for hiring, lead management, leadership, and much more. It's an hour-long dive that feels more like a webinar and less like a single episode of the KPI Cafe!…

Automotive Retail Coaches Mark and Mike examine the power of the question, "Why is this happening for me?" Speaker and author Mike Robbins brought this powerful question to our attention. In this day and age of extreme change it can be a life changing question. Note: The evolution continues this Zoom Cast is shorter and more focused. To watch the Zoom Cast Click Here: …

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy to discuss the evolution of fixed ops and how to extract much of the inherent value of the parts and service departments.

Don't forget to subscribe: http://bit.ly/2lAyOMK…

Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school.

The SEO process includes new landing pages, updating meta titles and…

With the advancement of technology and sudden wave of consumer adoption, the automotive retail sector is experiencing a global revolution and that can only be attributed to digitization. Thanks to digital platforms and solutions, dealers have experienced many recent changes.

Total retail sales in the United…