All Blog Posts (12,628)

Binary Automotive Solutions Offers Free Marketing Resources to Support Dealerships during COVID-19

Offer extends beyond Binary’s client base and is open to any dealership as a way to provide support and needed resources during COVID-19 pandemic.

 

Bedford, TX — April 16, 2020 — Binary Automotive Solutions, a leading provider of customized programs designed to help dealerships sell more vehicles, today announced they are offering free marketing campaign development, creation and support to any…

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Added by Laurie Halter on April 16, 2020 at 1:00pm — No Comments

Humbled

During times like these, it’s challenging to watch the news. The world is closing down and getting sick. Family members are being hospitalized and no one is allowed to visit. Compare that to people like my Niece Jamie Bickel who went to New York as a Respiratory Therapist to help in the fight with Coronavirus for the next two months. My…

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Added by Rob Gehring on April 16, 2020 at 10:31am — No Comments

How the Speed of Information Can Make or Break the Customer Experience

Your dealership likely spends a lot of money each month for internet leads. Are you responding to each lead within minutes? If not, you’re throwing money away.

 

Fast responses win business. According to a study from the Harvard Business Review, companies that respond to a lead within the first hour are 7X more likely to qualify that lead (defined as having a meaningful conversation with a decision maker) than those who respond even an hour later.

 

Those who…

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Added by Bill Wittenmyer on April 15, 2020 at 4:09pm — No Comments

Equifax Webinar: Credit Reporting During the COVID-19 Pandemic

The COVID-19 has impacted virtually every aspect of personal and business life including the credit reporting marketplace.  The recently signed CARES Act includes measures related to reporting information during these times. The automotive industry is responding by leveraging credit reporting codes that are available for times of disaster to help mitigate the potential negative impact of late, missed, or deferred auto loan payments.…

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Added by John Sternal on April 15, 2020 at 12:06pm — No Comments

Leadership in the Dealership | KPI Cafe Season 4 Bonus 3

In this episode, host Dane Saville invites Dustin Corbett, General Manager of Williams Toyota of Elmira, to talk about strategies he uses to demonstrate leadership among his staff, as well as tactics for promoting leadership in the community.

And to be sure you never miss an insight, you can subscribe here: http://bit.ly/2lAyOMK…

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Added by Dane Saville on April 15, 2020 at 11:17am — No Comments

TikTok & The End Of Insta-Famous

Has TikTok leapfrogged over Instagram? #localsearchgroup #tiktok #socialdistancing #instagram #socialmedia #evolution

Added by Jim Flint on April 14, 2020 at 1:34pm — No Comments

The Art of Closing: Knowing the Right Time to Ask for the Sale

In any car sales negotiation, asking for the sale is the point of no return. It’s the all-or-nothing moment that everything else in the sales process has been leading up to. Needless to say, timing—knowing when to ask for the sale—is everything. 

Many car salespeople make the mistake of assuming that the customer is objecting when they ask about the price, when they are really just gathering more information. The…

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Added by Kintz Group on April 14, 2020 at 1:33pm — No Comments

How to Communicate to Service Customers During the COVID-19 Crisis

In my last blog, I shared some tips about how dealerships can help protect customers and staff in their service departments during this challenging time. In addition to having the precautions in place, it is important to know how to correctly communicate…

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Added by Dan Beres on April 14, 2020 at 10:20am — No Comments

PureCars Weekly Data & COVID-19 Dealer Report

Automotive dealer advertising and attribution technology provider, PureCars, just released its weekly COVID-19 Dealer Report for the week of April 10, 2020. It is the third installment of its weekly report. The report offers weekly data insights on shopper trends to help auto dealers make up-to-the-minute decisions that are best for their business. Please …

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Added by John Sternal on April 13, 2020 at 2:19pm — No Comments

Auto/Mate Integrates Dealership Management System (DMS) with Bluejay Reviews

Integration helps dealers maintain and grow their online reputation

Albany, N.Y. – April 13, 2020 – Auto/Mate Dealership Systems is announcing it has completed all dealership management system (DMS) integrations with Bluejay Reviews. With the online reputation of a dealership being important, the integration enables auto dealerships to monitor and improve their online…

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Added by Mike Esposito on April 13, 2020 at 10:53am — No Comments

How To Be Less Productive

Show me the app that made you $1,000 last week! Got one?



Then why are we spending so much time inside of your digital distractors?

What is the benefit of having your phone in your pocket while you’re with a customer? That’s right - there is none! When your notifications take you away from what’s important, you lose the…

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Added by Damian Boudreaux on April 13, 2020 at 10:30am — No Comments

Tik-Tok Leapfrogs Insta-fame

I can see it. It happened right about the same time that Instagram stopped counting likes. It meant that insta-beginning of the end of being Instafamous. But other platforms are here to fill the void.

TikTok anyone? Where you can still quantify likes and see entertaining videos that encourage short-form content consumption. In the process,…

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Added by Jim Flint on April 13, 2020 at 9:11am — No Comments

An Opportunistic Approach to COVID-19 Marketing Strategies

Dealer Teamwork released this information to its clients this morning (4/9/2020). I'm posting it here to make it available to everyone.

This piece examines current COVID-19 advertising trends and provides recommendations to dealers on how they…

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Added by Joe Friedrichsen on April 9, 2020 at 2:30pm — No Comments

Premise Vs. Promise

Ask not what the brand can do for you but what you can do to be a part of the brand. #premise #promise #Jordan #localsearchgroup #premisenotpromise #marketing #marketing #branding #brandpromise

Added by Jim Flint on April 9, 2020 at 1:12pm — No Comments

Renewal

With renewal comes growth. And with growth, success.

"The advantage of living is not measured by length, but by use." — Michel de Montaigne, 1573

We had massive thunderstorms here last night. Continuous rolling thunder, lightning that lit up the entire sky, warm rains, and even…

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Added by Scott Monty on April 9, 2020 at 11:47am — No Comments

Flick Fusion and VinSolutions Partner to Deliver Video Communications via VinSolutions Connect CRM

Video solution helps dealers stay connected at a social distance  

 

URBANDALE, IOWA and MISSION, KANSAS, April 8, 2020 — To help dealers win the battle with social distancing, VinSolutions has selected Flick Fusion’s Smart Flicks platform to deliver integrated video communications to auto dealership customers via VinSolutions Connect CRM and the Connect CRM mobile app. The collaboration makes it easier for dealership staff…

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Added by Timmy D. James on April 8, 2020 at 11:37am — No Comments

Recall Masters Supports Dealers with COVID-19 Response Kit to Help Handle Service Customers

April 8, 2020, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall data, technology, and communications, today announced the launch of a special COVID-19 Response Kit at no cost for its auto dealer clients. The kit is designed to help improve the handling of service…

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Added by Dan Beres on April 8, 2020 at 10:00am — No Comments

Dealers Win with Multiple “Google My Business”

If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales, service, parts and body shop. I’ve seen this topic debated online, and though some may disagree, I want the data to speak for itself in making this recommendation.

Let’s first establish what winning on GMB means. It doesn’t mean winning on branded search, since Google takes care of that. Precisely 100% of the time someone searches for a specific…

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Added by George Nenni on April 8, 2020 at 7:57am — No Comments

Guidelines for aspiring car dealers – how to open a dealership

You’re not the only car enthusiast who dreams of becoming a car dealer. And you have many reasons to start a business in the automotive industry because it’s one of the titans of the world economy. There will always be a need for cars (new and used), at least until people come up with a more efficient mean of transportation. Who knows, maybe one day we’ll get from London to Barcelona in 10 seconds with the help of a portal? But for now, vehicles are the best…

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Added by Cynthia Madison on April 8, 2020 at 5:58am — No Comments

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