Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.

That is no longer the case.

Customers expect more personal interactions, and targeting the wrong customer is more…

Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue to rise in dominance.

Mobile devices are always at hand, can be used almost anywhere, and are…

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers.

Recently I visited with one of the top collegiate quarterback coaches in the nation.

“There’s a saying in football that the further away you get from the ball, the less a part of the team…

You come into work, ready to slay the day!  Your mood is bright, your smile sunny and you have a positive outlook on the day.  Maybe you are a list maker, and you are happily crossing To Do items off of said list.  Then it happens.  Cue that movie music – dun du dunnnn – can you hear it?  An employee comes to you and says something like, “I don’t want…

Majority of Automotive Brands Maintain Their Prices on New Leases in the Month of April

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of April.  The majority of brands maintained their prices from March, while Ford increased their prices on a variety of vehicles.

While many manufacturers maintained their prices in the month of…

We have all heard of the ABCs of Sales (Always Be Closing), but I would like to turn that around to Customer Service – Always Be Considerate!

If you…

Have you ever seen the show "Naked & Afraid?" Two contestants strip down, head into the wild and basically starve for three weeks until someone comes to pick them up. Every time I see the show, I wonder how the contestants can call themselves survivalists when they can't hunt or find a consistent food source.

Then recently, it struck me that the contestants are doing exactly what they're supposed to be doing: surviving.

 …

We’re back with another video in our series, Quality of Life!

Bringing you up to speed, we’ve been hearing all about the Five Pillars of High Achievement. We’ve been looking into December of 2018 when Ali…

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions:

1. What’s your cost per sale?
2. What’s your impression share for your name?
3. How many salespeople do you have?

Sure, there are hundreds of questions to ask. Millions of data…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Market Insights Report…

Automotive Recall Solutions Innovator Adds Industry and Technology Leader to its Executive Team

April 23, 2019, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today announced the appointment of…

SAN FRANCISCO, CA –April 23, 2019- — Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced the release of a Spanish version of its online sales platform. The platform is built organically from the ground up in Spanish, enabling customers to research and shop online on the auto dealer’s site in their native language with proper syntax and grammar, resulting in increased leads and sales…

There are many different types of car covers available on the market, and before purchasing one, it is important to find out which cover is best suited to you and your car. You will need to ask yourself a few basic questions; These are three basic, fundamental questions, that when you can answer them fully, you will be able to select the perfect cover for your car. Where you live will very much depend on what type of cover you get. Someone living in Phoenix, for…

To solve issues within most businesses an effective way is to use a compartmentalize strategy. Back in the day this is how we could effectively work an advertising game plan.

Today with the rapid growth of digital and its constant evolution you should no longer limit your methods by separating solutions.

Let’s use SEO as an example. We estimate a dealer in the Philly DMA spends on average, $17.00 on SEO per vehicle. So, if there’s a solution that…

Many of us will at some time own a vehicle that will come to the end of its useful life and the only way to dispose of it is to a scrap yard or parts breaker. So how do you get the best price for this scrap car? Are there any tips? Or should you just take what you can get and feel lucky?

The answer is knowing the demand for the spare parts that…

For some, this is Good Friday. For others, it is TGI Friday (I don't mean the restaurant).

What's the deal about Fridays?

mmYeah. So, here we are at the end of a week. For many that brings a sigh of relief. In fact, I…

-By Sally Whitesell For AutoSuccess Magazine

Your phone is ringing. It’s your most important customer calling.

Your dealership has spent a lot of money to get the phones to ring. Every poorly handled call is a lost opportunity that you can’t afford. When service advisors – who are already working at a frenetic pace – answer the…

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.

Your customers either aren't getting the message, or they set it aside and forget…

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct.

In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary…

Pollution became a matter of great importance in the past few years, considering the impact it has on thousands of millions of people. The inhabitants of the most polluted countries suffer health issues that drastically reduce their quality of life. Waste, which is produced from anthropogenic activities, can ultimately impact the food chains of a country by damaging the soil and groundwater.

The elements that contribute to polluting the soil and groundwater are numerous, but the most…