This week, Jeff covers the most common question at this time of the year: Why did my numbers drop? And how do we fix it?! Summer months can be overwhelming, and so many advisors give their customers half effort for the sake of time. To get back to 2.5 HPRO, you have to reset! Stay tuned to hear steps to reset and get back on top. Copyright 2018 Wm Jeff Cowan

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Parts inventory may not be a sexy topic however, it could not be any more critical in achieving peak performance in your fixed operations. Many dealerships make the mistake of managing their parts inventories by the number of dollars instead of having what is needed. They believe aged inventory isn’t a real cost and they refuse…

Buying nearly new cars or used vehicles

When it comes to buying a car, you may be wondering whether to get something shiny and new with no history or whether to get something that’s been around the block – just not too many times.

While driving away in a top-notch vehicle that no one has ever owned before may seem appealing, a used/nearly new car can also provide you with a significant amount of joy – so let’s look at the…

Do you have sales personnel or solution specialists at your dealership? Is there truly a difference between the two terms? Can changing the language you use really increase your sales?

When selling to women, language can make all the difference between a successful customer engagement and sending a prospect out the door. Why? Women rank trust as their #1 reason for buying from a dealership. Trust matters more than price. This means that language matters when creating a customer…

Courtesy of Jumpstart Automotive Media's shopper insights team, below are some highlights of automotive brands that are capturing the attention of automotive shoppers this summer. "Everybody in America knows that trucks and utilities are hot currently, but the following brands and vehicles can help answer specifically what the American shopper wants to drive next," said Colin Thomas, senior analyst, strategic insights at Jumpstart. "Jeep has…

Courtesy of Jumpstart Automotive Media's shopper insights team, below are some highlights of automotive brands that are capturing the attention of automotive shoppers this summer. "Everybody in America knows that trucks and utilities are hot currently, but the following brands and vehicles can help answer specifically what the American shopper wants to drive next," said Colin Thomas, senior analyst, strategic insights at Jumpstart. "Jeep has…

Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a complicated sales process for today’s car buyers.

There’s a focused shift in the automotive community to reduce friction and create a more seamless experience for consumers from online to on the lot. Sure, some consumers – albeit…

Data from over a half million consumer interactions analyzed by PERQ illustrates the value of a personalized shopping journey for websites selling high-touch, big-ticket items; reveals that the more online tools and assessments consumers engage with, the more likely they are to purchase; offers key tips for improvement

Indianapolis, IN – August 8, 2018- PERQ, experts in online consumer engagement and shopping…

Luxury SUVs Depreciated More

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

When automobiles were first introduced into society, people didn’t know what to think. For the most part, early automobiles were reserved for the wealthy, while everyone else continued their transportation needs with the use of horse and carriage.

However, people were very curious about this strange new phenomenon of transportation. So curious, in fact, that…

Auto Loan Originations Observations through April 2018 reported as of June 2018:

• 7.96 million auto loans, totaling $179.7 billion, have been originated year-to-date. This is a 0.3% increase in accounts and a 2.7% increase in balances over this time last year. Auto loans represent 85.8% of all auto account originations and 89.4% of auto origination balances YTD.
• 1.841 million auto loans have been originated YTD to consumers with a VantageScore® 3.0…

Continued Strength & Demand for Used Vehicles Drives Additional Increases in the Market

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for August showing that it increased +0.5% during July registering 113.9 and up from 113.3 in June. The Index has changed +0.7% over the last twelve months (113.0).…

Bulletins, TSB’s, LSC, TJ, whatever they want to call them, have the same requirements as a normal warranty. We have seen so many different and creative technician comments when it comes to technical bulletins.

Here is an example:

Customer states- "Noise from left front of vehicle".

First of all, this really doesn’t give your tech any helpful information from the customer on how…

What do customers expect during the vehicle purchase process? What do they value most? In a survey included in the AutoLoop 2017 Digital Experience Study, we discovered valuable insights to these questions and more – insights that can give your dealership the competitive edge when customers start shopping. Read on to grasp a better understanding of what customers want, and…

University students are leasing short-term vehicles to meet their transportation needs for college

With hefty tuition prices rising each and every year, college students and their parents brace themselves for college expenses. Outstanding Federal loan debt has reached almost 1.4 trillion dollars, the…

If used excessively, car is at the risk of being damaged. Therefore, it is very necessary to maintain your vehicle in order to avoid any damage. The moving parts of the vehicle needs to be lubricated from time to time for the maintenance.

1. Enhances the lubrication of engine

The hood car is made up of several moving parts…

Most dealers know how many cars they sell on a weekly, monthly and annual basis. But if I asked you how many new customers you acquired this year, would you know the answer?

On the service side, you probably know how many ROs were closed last month and how much revenue was generated, but do you know how many new service customers you acquired? How many of…

It’s no secret that transaction time is increasingly important to consumers when purchasing a vehicle. And, by the time they arrive on the lot they have already spent countless hours trying to not only figure out what vehicle they are interested in, but where they may want to buy that vehicle.

So, at the point when a customer then arrives on the lot, customer…

The benefits of having a mobile check-in and MPI process in the service department have been widely confirmed. You’ve probably heard all about the three “T’s;” specifically transparency, timing and trust.  

However, one of the biggest unsung benefits is…

This week, Jeff finishes the last part of a series and discusses how to properly train your advisors so they're ready for the drive. You've introduced the contract, you've provided interim training, now it's time to implement. It's not the easiest or quickest step, but it will provide success and stability for your next long-term hire. Copyright 2018 Wm Jeff Cowan

Website: AutomotiveServiceTraining.com

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