Your Trust Dashboard Part 1

Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact…

A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring.

Tentpole marketing is a strategy that generates social buzz around your event that drives traffic to your dealership or to the event you’re…

LEASE CREDIT APPROVAL RATES RISE TO 65.2% IN FEBRUARY

Healthy Lease Approval Rating in February Driven By Increase In Shoppers of Payments Under $499 Per Month

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a…

If you want to know more facts about steroids and how effective they are in muscle building, there are plenty of resources available now. In fact, you need to know how they work, what are the benefits and side effects, etc. before starting to use it. In this article, we will discuss a few essential aspects of steroids one should know before use.

Many of the recreational bodybuilders say that steroids won’t make much of a difference. However, a quick look fitness competitor…

If you an entrepreneur you must have encountered several occasions when your loan applications have been rejected. A seasoned businessperson is quite used to hearing a no for an answer but that does not stop him from being persistent in his endeavors so that he could successfully overcome the rejection issue from prospective lenders, investors, vendors, and clients etc. You need to be determined while pursuing a small business lender only then you could convert a no into a vehement yes. Here…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today a new educational infographic to help dealers, remarketers and lenders learn how the company’s History-Adjusted Valuations can drive more profits during appraisals. Click here to view the…

This week, Jeff discusses how to overcome the very first objection when your customer simply says "no". When customers don't give a reason for saying "no", overcoming the objection can quickly become the hardest part of the sale. Using the "Are You Sure?" close will work over 40% of the time! Try it out and let us know how it works for you! Copyright 2018 Wm. Jeff Cowan

Click here to watch!

Also available…

Thompson will put nearly 15 years in sales and client success experience to work building a world-class customer experience for all PERQ clients

Indianapolis, IN – March 6, 2018 - PERQ, experts in online consumer engagement and behavior, today announced that Stephanie Thompson has joined the company as Vice President of Client Success. Thompson will lead a broad initiative to refine and expand client onboarding, data reporting and lifecycle processes across…

Columbus, OH, March 6, 2018-- Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solutions, as VP of Product.

Commenting on the new hire, Steve White,…

Does anyone remember when some car dealers didn’t think websites were valuable? It really wasn’t that long ago. Now, every car dealer from the largest to the smallest independent has one.

Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic battle Nissan had with a gentleman who owned a computer company…

Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing customer service and luxury amenities. But, there is one basic…

I’ve had the privilege of visiting thousands of dealership service departments throughout the United States. The most successful have common characteristics and today I would like to illustrate one. Many have heard me say how important customer pay effective labor rate is along with…

Real driving emissions (RDE) tests are being phased in by the EU to stipulate the range of driving conditions under which a car must be tested for emissions. New fuel and lubricant formulations will be needed to meet the challenge of reducing emissions further without causing engine problems. Engine, fuel and lubricant will need to be designed to work together.

After the controversy over the gap between lab emissions results and real-world emissions results, the EU is phasing in…

-by Sally Whitesell for AutoSuccess Service Magazine.

For today’s client, convenience is everything.

Just ask the top online retailers; Amazon, Walmart.com, Apple, and Staples.

Fortune.com reports that 51% of all purchases in America are made online and that number increases every year.¹ This is proof that Americans are growing more and more accustomed…

Urbandale, IA—March 5, 2018—Flick Fusion today revealed the three biggest misconceptions that auto dealers have about video marketing. The three reasons auto dealers are not implementing video marketing strategies based on Flick Fusion’s internal research are: (1) videos are expensive, (2) videos are time consuming and (3) videos provide little to no marketing ROI or attribution.

“Video marketing is actually one of the…

Conference season is upon us and each business is competing with hundreds of others for attention. A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the “noise” barrier and actually get attention? Here are some tips:

1. Press Releases – While…

Distance learning has practically become possible for anyone who has a computer and internet connection. More and more people are accessing distance learning information thanks to the far outreaching power of the internet. People in remote areas now have the opportunity to obtain quality education thanks to the internet.

The tuition fee for an online distance learning…

When we think of writers, we tend to think of people who have a college degree in Journalism or who have taken many writing classes. Or maybe they are experts in something like nuclear fission, and can write articles explaining it better than anyone else. Actually, all you need is your own creativity!

This third kind of writer needs to have specific qualities. They need to have a strong streak of creativity, good writing skills, and the desire to be a good writer. Also, a thick skin…